Chiefmartec submitted the following stories to BizSugar

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Marketing must control its technological destiny. Slide show and essay advocating for a marketing CTO and a growing technology culture within the marketing department. Read More
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In the future of open, linked data in Web 3.0, the biggest internal tug-of-war may end up being between the marketing department and legal. Read More
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Five handy rules of thumb to keep in mind when you're thinking about adopting marketing technology solutions. Read More
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Two parallel trends in marketing: (1) social media, which makes marketing more human, and (2) marketing automation and algorithmic marketing, which makes marketing more computerized. How do they converge? Read More
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A brief survey of the terms computational marketing, algorithmic marketing, and marketing engineering. Read More
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As advertising agencies start to develop data practices -- leveraging some of the techniques of computational finance to the real-time digital marketing playing field -- there are new opportunities and dangers. Read More
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What will marketing be like in the semantic web, the burgeoning new "web of data"? This presentation for the 2009 Semantic Technology Conference outlines a framework of 7 missions for data web marketing. Read More
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Marketing automation and Jurassic Park

Marketing automation and Jurassic Park - http://www.chiefmartec.com Avatar Posted by chiefmartec under Marketing
From http://www.chiefmartec.com 4846 days ago
Made Hot by: on May 6, 2009 4:05 pm
The great irony of marketing automation is that it is often pitched as a way to simplify the exploding marketing universe, when in fact, it actually introduces a whole new layer of complexity itself. Chaos theory, anyone? Read More
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Beyond fear, uncertainty, and doubt (FUD)

Beyond fear, uncertainty, and doubt (FUD) - http://www.chiefmartec.com Avatar Posted by chiefmartec under Marketing
From http://www.chiefmartec.com 4894 days ago
Made Hot by: on March 17, 2009 3:43 pm
Thanks to search and social media marketing, we're moving beyond fear, uncertainty and doubt (FUD) to hope, help and inspiration (HHI). Here are 5 reasons why. Read More
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5 new skills for the future of marketing

5 new skills for the future of marketing - http://www.chiefmartec.com Avatar Posted by chiefmartec under Online Marketing
From http://www.chiefmartec.com 4914 days ago
Made Hot by: on February 27, 2009 9:17 pm
Five new marketing (yes, marketing) skills: 1. analytical pattern recognition, 2. agile project management, 3. experimental curiosity and rigor, 4. systems thinking, 5. mashable software fluency. Read More
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