Chiefmartec submitted the following stories to BizSugar

Marketing must control its technological destiny. Slide show and essay advocating for a marketing CTO and a growing technology culture within the marketing department. Read More
In the future of open, linked data in Web 3.0, the biggest internal tug-of-war may end up being between the marketing department and legal. Read More
Five handy rules of thumb to keep in mind when you're thinking about adopting marketing technology solutions. Read More
Two parallel trends in marketing: (1) social media, which makes marketing more human, and (2) marketing automation and algorithmic marketing, which makes marketing more computerized. How do they converge? Read More
A brief survey of the terms computational marketing, algorithmic marketing, and marketing engineering. Read More
As advertising agencies start to develop data practices -- leveraging some of the techniques of computational finance to the real-time digital marketing playing field -- there are new opportunities and dangers. Read More
What will marketing be like in the semantic web, the burgeoning new "web of data"? This presentation for the 2009 Semantic Technology Conference outlines a framework of 7 missions for data web marketing. Read More

Marketing automation and Jurassic Park

Marketing automation and Jurassic Park - http://www.chiefmartec.com Avatar Posted by chiefmartec under Marketing
From http://www.chiefmartec.com 4846 days ago
Made Hot by: on May 6, 2009 4:05 pm
The great irony of marketing automation is that it is often pitched as a way to simplify the exploding marketing universe, when in fact, it actually introduces a whole new layer of complexity itself. Chaos theory, anyone? Read More

Beyond fear, uncertainty, and doubt (FUD)

Beyond fear, uncertainty, and doubt (FUD) - http://www.chiefmartec.com Avatar Posted by chiefmartec under Marketing
From http://www.chiefmartec.com 4894 days ago
Made Hot by: on March 17, 2009 3:43 pm
Thanks to search and social media marketing, we're moving beyond fear, uncertainty and doubt (FUD) to hope, help and inspiration (HHI). Here are 5 reasons why. Read More

5 new skills for the future of marketing

5 new skills for the future of marketing - http://www.chiefmartec.com Avatar Posted by chiefmartec under Online Marketing
From http://www.chiefmartec.com 4914 days ago
Made Hot by: on February 27, 2009 9:17 pm
Five new marketing (yes, marketing) skills: 1. analytical pattern recognition, 2. agile project management, 3. experimental curiosity and rigor, 4. systems thinking, 5. mashable software fluency. Read More
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