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I’ll tell you a secret. A few years ago I kind of sucked at keyword research. Which isn’t great as an SEO and content marketer.

It’s not that I wasn’t getting results, it’s just that the whole process seemed so boring – and I often found myself making excuses not to do ​any at all.
​But if you Read More

​Does content marketing work anymore? Is content marketing dead? These are just some of the questions I hear all the time - and that I hope to answer in ​this edition of the Content Champion podcast.

​​​To discuss this subject, and ​to mount a defence of content marketing, it's my great pleasure Read More

We all know getting targeted traffic to our small business website and converting those visitors into leads and sales is the Holy Grail of online marketing. ​And hands down the easiest way of doing this is with SEO and content marketing - in particular blogging.

Blogging is a great way to publi Read More

A customer journey map - or sales funnel, or marketing funnel - tells the story, both in words and visually, of the path your clients take from initial contact through all engagement touchpoints and on through to a long-term relationship. It supports key business goals and helps you easily visuali Read More

In this article, we’ll take you through all the stages of creating your first blog - from choosing a domain name, setting up your hosting and installing WordPress, to selecting your theme, uploading plugins, writing your first blog post and attracting readers. Read More

Hello and welcome to episode 76 of the ​Content Champion Podcast. On the show this time, I’m delighted to be talking with the founder of the Content Marketing Academy - Chris Marr.

Chris has fast become the leading voice in the UK content marketing movement - and the CMA Live conference he estab Read More

You have an important story to tell about your business to ensure its success, so the question is this:

Are you writing a bestseller or a bomb?

​With a few exceptions, if you think you embody your own audience, or that your product or service is the protagonist, then nobody’s going to buy wha Read More

​If you’re just starting out as a podcaster, or you’re trying to manage a podcast on a budget, you’re probably wondering how to get up and running with podcasting resources that ​won't break the bank.

We know – we’ve been there.

However, you’ll be pleased to hear there’s a lot of guidance and Read More

Business owners spend a lot of time and money creating visually appealing websites and in-depth content to promote themselves online. While these are key features in generating leads, you also need to understand on-page SEO essentials if you want your site to rank properly in the search engines and Read More

​Welcome to another episode ​in the SEO Essentials series of the Content Champion podcast, where ​we ​discuss the foundational aspects of SEO ​you need to get right before ​rolling out a successful SEO campaign - or employing an agency.

This time I'm joined again by our Head of SEO, Tom Peary, Read More