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As a business owner, you like to think you've put in place the best policies and hired the best team members to ensure the happiness of your customers. But when it comes down to it, the customer is going to have the last say. And they have a lot to say! Read More

Although Instagram is a staple in many of our day to day lives, building your brand on Instagram is not something that just happens overnight. Read More

In this day and age everyone needs to be concerned with the security and privacy of their customers. But do you know different customer groups view what's secure and what isn't secure -- differently? We're sharing 3 ways retailers can improve confidence within the military community and protect the Read More

Loyalty is one of the seven core values that new recruits learn during basic training when they enlist in the Army. We were curious about how that loyalty translates to the shopping behaviors of service members and their families in the civilian world. So we conducted a survey. Read More

In 1979, video killed the radio star. 36 years later, video is still a game changer, but instead of debating the merits of BETA vs. VHS, now we’re deliberating between Instagram videos and Vine. Read More

Creating, conducting and analyzing surveys, and then writing about the findings is a great way to create relevant, useful content for any audience. Read More

If you’re trying to reach a niche audience like service members, educators, or college students with news about your company’s protected offers or special messaging, social media is a great option. Read More

Sporting events create an enormous opportunity to reach consumers, but with limited sponsorship and marketing opportunities available, marketers are competing just as hard as the athletes, vying to win placement at these events. Read More

Since starting in the marketing department here at SheerID, I spend a lot of time on social media, keeping tabs on everything going and communicating with others. While I find it fascinating to watch what’s trending, I have also found it interesting to watch how most companies are trying to make a Read More

You know that old adage “Timing is everything”? Well, that especially true when it comes to marketing. Marketers are constantly trying to pin down that perfect sweet spot for launching marketing campaigns. Read More