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Where does your organization rank in the realm of interactive marketing? Are you best in class at application of your brand online? Are you poised for the invariable changes that will affect this area of your brand? Read this Q&A if you would like to learn astute insights into the world of opportun Read More

The Federal Reserve offered an official statement last week, acknowledging that it had grossly under-estimated the depth of the economic recession that began in September, 2008. . . this, all while refraining from issuing new policies to jump start the economy. They predicted 2 more years (at least Read More

Track record and scale of agency mean a lot. Planning is important. Strategy is important. But I’ve been in this business for 27 years, and while my firm has led with creative solutions — we offer image strategy, but are more developed in the creative development of brand — I’ve never understood th Read More

When I began this Blog, I committed to stating the truth: I have my own anger, my own disappointments, my own daily stresses as a small business. Even as I consider myself financially astute, I am cynical about retail banks, private banking, the Federal Reserve, about the Obama administration, bipa Read More

Having owned and managed IridiumGroup for 17 years, I thought I’d share a compendium of best practices for procuring a marketing or creative partner. Sure, I’m an agency-side professional sharing opinions on how to review and purchase the services of an agency, but when you get right down to it, wh Read More

I was inspired and appalled in equal parts over the past week as I began paying more attention. That so many people cared and chose a peaceful forum to project grievances was a positive sign. When there was a rumor that Radiohead would perform, it began to sound more like Woodstock or a Lollapalooz Read More

As the University of Maryland players stormed onto the field for their 2011 debut, I took one look at their new uniforms and immediately knew that this was going to be good fodder for an engaging national discussion on brand design. Any presentation that bold and that visually disconcerting had to Read More

Advertising has changed drastically over the years, in a world where keeping-or rather, earning- a customer's attention has become a much more difficult task with all the noise and channels that need to be filtered through first. Today, agencies and brands have adapted to become much more creative Read More

To increase the image or reputation of their brands, many companies have resorted to paying for good reviews, which are disguised to look like honest, genuine reviews from actual customers. The case also applies to personalities who pay for Twitter followers, or positive reviews in exchange for inc Read More

Whether it’s an individual or institutional professional, one thing that the investment community shares in common is an aversion to uncertainty. It may or may not be the most turbulent time in our history. That much can always be debated. But across all platforms of society — on a global, socioeco Read More