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We’re well into a new year, and it can feel like winter may never end. But spring is officially here, and there is no bad time to review the way your social media marketing efforts are going. Whether you like to ‘set it and forget it’ or are constantly working on how you market, these tips will hel Read More

More than 1 in 5 small business owners think that the hardest part about marketing their business is finding time and resources to do so. With smaller budgets and fewer staff than large companies, small businesses find themselves in the unique position of needing to find and cultivate leads in addi Read More

There are lots of tools out there today that claim to save time and make the social media marketing process simple and easy. The truth is that while some tools have great features that could potentially offer a benefit to your small business, nothing can replace good old-fashioned personal effort a Read More

There is more content online now than ever before, and it’s easy to fall into the trap of thinking that ANY content is good content. But there are definite posts that anyone should avoid, especially a small business. These kinds of posts aren’t good for your business, your brand and won’t add any v Read More

Twitter has always been about brevity. Until now.

Since its inception in 2006, the social media platform has only allowed messages that were 140 characters in length. In late 2017, Twitter bucked tradition and doubled the limit to allow 280 characters. This expansion made some users mad (wasn’t Read More

Another year has come to a close, and now it a great time to both look back and aspire to a better new year. When it comes to social media marketing for your small business, it’s easy to feel like keeping up with the fast-paced changes is impossible. But here’s the good news: you CAN keep up. You c Read More

Food trucks typically know how to “do” social media. But it’s easy to let marketing go by the wayside, especially during busy times of year (i.e. the holidays). Another challenge for food trucks in colder months is just that – the cold! People are less likely to stand outside to wait for their food Read More

In light of the recent hurricanes, earthquakes, and fires that wreaked havoc on our planet, having a plan in place for how to respond to such disasters via social channels is a good idea for all small businesses. From a local emergency to a national news-making event, communicating with your public Read More

Sure, there is plenty of 2017 left. But there’s never been a more perfect time to get a kick start on next year’s social media calendar. By having a plan set in place well before the new year, there’s no mad scramble to get something less than spectacular in place, and you’ll be better prepared to Read More

We’ve already reached the home stretch of the year: quarter four! While it feels like the time has flown by, there’s a lot that can still be accomplished this year. With the busiest shopping season still upon us, small businesses can cash in using social media, and video in particular. Here are som Read More