How to build and maintain your brand equity on packaging and how to optimize your points of communication to sell more product. Using examples from Goldfish by Pepperidge Farm and Apple & Eve Fruitables.
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Emarketingfreak submitted the following stories to BizSugar
Brand Building and Messaging when Updating Packaging
![Brand Building and Messaging when Updating Packaging - http://emarketingfreak.com](https://share.bizsugar.com/images/thumbnails/e0c0b1d2bca45d0ef8ca6ffd449a529d.png)
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From http://emarketingfreak.com 4183 days ago
Determining the Right Trade Rate in a Product P&L
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From http://emarketingfreak.com 4191 days ago
A trade rate allows you to accrue a predefined percentage of your sales for a given product so that you can then spend against the trade that you accrued to then promote your products by offering either temporary price reductions (TPR) or everyday low prices (EDLP). I will show you how to determin
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The Basics of a Product P&L
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From http://emarketingfreak.com 4192 days ago
Made Hot by: steefen on January 4, 2013 8:11 pm
Creating a P&L for all products that you sell will ensure the success of your small business. My favorite P&L template divides your inputs and factors into four sections: Retail Price Drivers, Product Margin Factors, Gross Margin Factors, and Profitability.
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Making the Most Out of Trade Shows as a Small Business Owner
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From http://emarketingfreak.com 4392 days ago
Made Hot by: lyceum on June 20, 2012 11:48 am
Trade shows help kick-start your success as a small business owner. Before wasting your money and attending a trade show, learn my useful tips first.
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Timing of Marketing – Always
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From http://emarketingfreak.com 4409 days ago
Typically, traditional forms of marketing can be expensive on the grand scale. Print, billboard, radio, and TV can be very costly to get impressions up and consumers to your store or online shop. For small businesses, a marketing budget is
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Clorox, Price Discrimination, and Line Segmentation
![Clorox, Price Discrimination, and Line Segmentation - http://emarketingfreak.com](https://share.bizsugar.com/images/thumbnails/e0c0b1d2bca45d0ef8ca6ffd449a529d.png)
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From http://emarketingfreak.com 4414 days ago
Use price discrimination and Line segmentation to generate additional sales without impacting your existing brand, products, and sales. This article uses Clorox as an example.
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Going From Small to Big Business: What You Need to Know as a Manufacturer
![Going From Small to Big Business: What You Need to Know as a Manufacturer - http://emarketingfreak.com](https://share.bizsugar.com/images/thumbnails/e0c0b1d2bca45d0ef8ca6ffd449a529d.png)
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From http://emarketingfreak.com 4422 days ago
Growth occurs with incremental dollar sales and in order to achieve this, when holding everything constant, is through the two keys that I will show you.
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Service Industry: The Job is Not Done Once Complete
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From http://emarketingfreak.com 4430 days ago
As a service company that is a small business, there are things that you need to do before, during, and after a job is performed. Today, I want to talk what must be done after a job to ensure success.
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Quality Assurance and 3 Small Business Solutions to Improve Quality
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From http://emarketingfreak.com 4436 days ago
3 solutions that you can implement as a small business owner to ensure quality assurance if you do not have the money to invest in systems or additional labor, such as the large businesses do.
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Social Media Conversation Calendar for Better Planning
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From http://emarketingfreak.com 4443 days ago
Using a social media conversation calendar will allow your small business to refine its social media conversations and deliver on-going and compelling communications
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