In today's challenging economic climate, e-commerce businesses are finding that online reputation is more critical than ever to attract and serve customers. When it comes to sharing information with smaller Web sites, consumer confidence is shaky. A recent Marketing Sherpa study found that fifty-three percent of consumers worry about sharing perso
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Heatherdorso submitted the following stories to BizSugar
TRUSTe Offers First Ever Online Privacy Solution for Small Businesses
Posted by heatherdorso under Products and ServicesFrom http://www.truste.com 5448 days ago
How to Increase Customer Confidence with the Right Privacy Policy
Posted by heatherdorso under SalesFrom http://smallbizbee.com 5455 days ago
Made Hot by: HeatherStone on October 30, 2009 1:36 am
s a small business, you may dismiss the idea of having a privacy policy. However, with identity theft on the rise, affecting almost 10 million victims in 2008 (Javelin Strategy & Research: www.javelinstrategy.com), privacy has become highly relevant to both consumers and businesses.
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TRUSTe Offers Privacy Services for Small Businesses
Posted by heatherdorso under SalesFrom http://e-commerceguide.com 5463 days ago
For an online business looking to offer a secure site to encourage consumer trust, the TRUSTe Privacy Service includes the custom SMB privacy policy as well as options to display the highly recognizable TRUSTe Verified Seal.
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Follow The Most Influential Small Business Twitter List on Twitter
Posted by heatherdorso under Social MediaFrom http://tweepml.org 5472 days ago
Follow the The Most Influential Small Business thought leaders on Twitter
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GetEntrepreneurial.com: Privacy Tips for Small Businesses
Posted by heatherdorso under Products and ServicesFrom http://www.getentrepreneurial.com 5477 days ago
You may be a small business, but chances are you collect some form of PII. Even small businesses are accountable for the safety of user PII, and thereby must take adequate measures to protect it. Lead Microsoft.com editor Monte Enbysk gathered TRUSTe's insight to help develop 6 privacy tips for small businesses:
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TRUSTe Offers First Ever Online Privacy Solution for Small Businesses | Small Business Trends
Posted by heatherdorso under Online MarketingFrom http://smallbiztrends.com 5496 days ago
In today's challenging economic climate, e-commerce businesses are finding that online reputation is more critical than ever to attract and serve customers. When it comes to sharing information with smaller Web sites, consumer confidence is shaky. A recent Marketing Sherpa study found that fifty-three percent of consumers worry about sharing perso
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Minors, Marketing & the Internet: On Maine's divisive new law
Posted by heatherdorso under Online MarketingFrom http://www.truste.com 5505 days ago
A new Maine law, set to go into effect September 12th, will extend this requirement to include all minors less than 18 years of age and further prohibit the use of their personal information for marketing purposes, regardless of parental consent. It goes without saying that this creates unrealistic compliance burdens for online companies who would
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Crank Up Your Customers' Confidence
Posted by heatherdorso under SalesFrom http://www.entrepreneur.com 5510 days ago
Made Hot by: heatherwills on September 3, 2009 1:51 pm
For small businesses that sell online, the importance of protecting customer data is a given. Unfortunately, the best security and privacy practices in the world are useless unless you first secure the customer's trust--no easy task in today's world. Increasing rates of identity theft and other types of online fraud have left many consumers gun
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Building Business Online - Business Center -
Posted by heatherdorso under MarketingFrom http://www.pcworld.com 5512 days ago
As the economy sputters, small business owners remain intently focused on the bottom line. So a conversation about adhering to Web site privacy best practices might seem a bit -- well, off topic. However, if your business sells anything online, few things are more important than your online reputation.
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100 tips on how to use Twitter for business — Part 1 | Position2 Blogs
Posted by heatherdorso under Social MediaFrom http://blogs.position2.com 5514 days ago
Author and technologist Nicholas Carr says, “Twitter is the telegraph system of Web 2.0.” The New York Times has mentioned that Twitter is one of the fastest-growing phenomena on the Internet. Only a few brands skimmed off profits from Twitter and others just tweeted about some direct marketing stuff. However, there are numerous ways you can lever
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