TRUSTe guides thousands of sites towards best Web privacy practices, backed by its “trustmark” that indicates certification, and also helps consumers surf and submit information with confidence. So when you click on the TRUSTe certified logo on a website — take Drugstore.com, for example — it takes you to the company's privacy statement page where
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Heatherwills submitted the following stories to BizSugar
Why your privacy policy matters
Posted by heatherwills under Online MarketingFrom http://vator.tv 5356 days ago
Boosting online conversions with the TRUSTe privacy services
Posted by heatherwills under Success StoriesFrom http://bx.businessweek.com 5358 days ago
Although education directory CourseAdvisor was receiving more than one million unique visitors a month, it still wanted to maximize the percentage of users that completed information requests and converted into qualified leads. In testing the TRUSTe Web Privacy Seal's impact on conversions when displayed, CourseAdvisor saw a 9% boost.
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How Can You Show Trust On Your eCommerce Web Site?
Posted by heatherwills under TechnologyFrom http://bx.businessweek.com 5363 days ago
As we shop online, you see various "certification" logos. Better Business Bureau comes to mind. Another logo we often see is the TRUSTe logo. For those who don't know, it's a symbol the screams out "this web site is secure"
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Leading online spoken word audio distributor Audible.com sought to both determine the top factors that influenced both conversion and order value. The TRUSTe seal lifted engagement by 2% on the homepage and order value by 22%.
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