Content marketing is still a red-hot buzzword in the world of digital marketing. Many marketers are starting to see the positive impact content has on improving buyer engagement and driving qualified leads. This is leading to an increase in content marketing spend across the U.S. According to the r
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Jessiezubatkin submitted the following stories to BizSugar
Content Marketing Budget – What to Consider - Curata Blog
Posted by jessiezubatkin under MarketingFrom http://www.curata.com 3708 days ago
Content Marketing Statistics 2014: 4 Significant Facts [Infographic]
Posted by jessiezubatkin under MarketingFrom http://www.curata.com 3715 days ago
Earlier this month, we released our third annual industry study, Content Marketing Tactics Planner 2014. We surveyed over 500 marketers on their current content marketing practices and where they’re taking their strategy in 2014. The results revealed a focus on three major marketing strategy compon
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Content Marketing Events in 2014: The Ultimate List
Posted by jessiezubatkin under MarketingFrom http://www.curata.com 3715 days ago
Made Hot by: BizWise on January 29, 2014 12:05 am
Marketers are a busy group of professionals, no doubt. However, regardless of the availability of webinars, virtual events and Google Hangouts, we still get a lot of value from good old fashioned in-person interaction at an event. That being said, I’m still very cautious as to where I allocate my t
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Native Advertising vs. Content Marketing - Curata Blog
Posted by jessiezubatkin under Online MarketingFrom http://www.curata.com 3759 days ago
The online marketing community is buzzing about native advertising thanks to a native advertising workshop hosted by the Federal Trade Commission (FTC) and a consumer warning issued by the FTC.
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10 Deep Insights via 140 Characters from Dreamforce 2013 #ContentMarketing - Curata Blog
Posted by jessiezubatkin under Online MarketingFrom http://www.curata.com 3779 days ago
Made Hot by: sophia2 on November 27, 2013 2:32 pm
Over 120,000 people, industry and thought leaders alike, headed to San Francisco this week to attend Dreamforce 2013, the largest vendor driven technology conference in the world. Among these attendees were content marketing connoisseurs, including our very own Pawan Deshpande and Michael Gerard. D
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Content Curation Platform for Business Use: 4 Checklist Requirements
Posted by jessiezubatkin under Online MarketingFrom http://www.curata.com 3780 days ago
With all the content curation tools available to today’s marketers, it can be hard to decipher what makes one platform more valuable than another. This can vary depending on the field you want to share your expertise in, but having a curation strategy to compliment your original content can enhance
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How to Tackle Content Marketing Challenges Through Curation
Posted by jessiezubatkin under Online MarketingFrom http://www.curata.com 3794 days ago
Several of the experts we talked to cited sustaining content creation over the long haul as a key challenge. Jeannine Rossignol, VP marketing communications at Xerox, says the initial challenge was understanding their brand’s target audience and what was important to that audience. Then came the ta
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What Marketers Need to Know About Ethical Curation, Part 1 - Curata Blog
Posted by jessiezubatkin under Online MarketingFrom http://www.curata.com 3794 days ago
With the huge popularity of content marketing, many brands are turning to content curation to help them keep their blogs and social media feeds updated with a steady stream of fresh, relevant content. While content curation can be done in an ethical manner that creates value for readers and shows r
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4 Best Practices for Ethical Content Curation – Part 2 of Content Marketing Done Right - Curata Blog
Posted by jessiezubatkin under Online MarketingFrom http://www.curata.com 3794 days ago
My last post introduced you to the fundamentals of fair use and ethical content curation. Now that you understand the fundamentals, we’re digging deeper into best practices of content curation to ensure that you’re holding yourself to high standards of curation and avoiding legal issues. Here’s an
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Inbound Marketing’s Next Stage of Evolution: Content Curation
Posted by jessiezubatkin under Online MarketingFrom http://www.curata.com 3841 days ago
Made Hot by: techmedia on September 24, 2013 10:32 am
We had the opportunity to chat with three top content marketers—Mike Volpe, CMO at HubSpot; Ann Handley, chief content officer at MarketingProfs; and Dan Moyle, multimedia marketing & communications specialist, AmeriFirst—at Inbound 2013, it’s clear that content marketing is maturing as an industry
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