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Your small business is a being. It’s a living, breathing, moving, growing, changing being. It needs to be fed in order to keep it fat and happy.

Think about how you feel when you skip a meal or don’t eat right. Your stomach gurgles, your energy level is low and your mood changes. Read More

Running a small business can be like riding the world’s craziest roller coaster. There are ups and downs, twists and turns, big climbs and long drops. But there are three simple lessons that we encourage you to implement each day to make the ride much easier. Read More

If you've been following our Social Media Series for Small Business, you know we've now talked about which Social Media sites are best for your business, what good posting strategies you should employ and how you can re-use content to enhance your overall social media strategy. With this post, we w Read More

Even with everything else you have going on in your business, you must make the time and the investment to market your business. To help cut through some of the clutter, this will be the first in a series of articles on Social Media for Small Business. Read More

Technology allows us to do so many things that we weren’t able to do just a few years ago. With budget challenges, travel restrictions, and people needing to get the best return on their time investment, is it time for conferences and other events to go virtual too?
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No longer do you only design a company logo for letterhead, some shirts or other promotional items, and your website. When designing your logo you must consider its many different uses, including multiple sizes, different shapes, and possible color requirements. Read More

Case studies are like testimonials on steroids. They take a simple recommendation or quote and dig deeper to provide you with a full customer story. This article looks at how you can incorporate case studies into your overall marketing strategy.
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Let’s face it, it’s a dog eat dog world in business. No matter the size of your company – whether you are a startup or you have been in business for a long time – you run the risk of getting lost in a sea of other organizations either just like yours or doing at least some of the same things you ar Read More

Making the decision to exhibit at an industry trade show is not easy considering high costs, staff resources, and travel time. If you make the decision to attend, make the decision to maximize your investment opportunity. Read More

For those of us who didn’t start our businesses or careers in the height of the technology age, we started with file cabinets full of documents, personnel and accounting files, and stacks of printed paper. For so many reasons, it truly is time to go paperless – or at least paper limited. Here's how Read More