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Social Media Marketing is a helpful tool, but you have to be careful not to waste time on unnecessary and even harmful actions in your quest to make the most of this new tool. Here are six big time-wasters to be aware of Read More

Foursquare is a Geo-location phone application that allows users to “Check-in” wherever they are at using their mobile device. This allows the business to see who is coming and going, and it allows the user’s friends to see where they are. Which is in essence letting everyone know where their friends shop, getting your business an automated word-of-mouth Read More

How giddy are you when you see your work, your name, your picture in the printed form? Do get super excited even though you are published online a hundred times over? I do. Why is that? It's because print media still has a bit more leverage than online media that does not require you to have credentials or even know what you are talking about Read More

By William Weidendorf...Social Media Marketing is not a quick fix. You have to be vigilant, strategic, and patient. Don't jump on the bandwagon just because everyone else is, and then lose interest quickly. Have a strategy first, do your research, then tackle it with a long term plan Read More

It sometimes seems that outsourcing your social media just isn't right. It seems to be a conflicting idea. But maybe not, and here is why.. Read More

Have you checked to see if your website or marketing efforts are actually working? Many don't. But you have to if you want to reach your goals Read More

Most people would agree that expecting a friend of a few days, or even a few months, to be there for your every request is probably unrealistic. It just doesn’t work that way Read More

Now you’ve got your company Facebook page, Twitter account, and whatever else, but you no longer really maintain it for any number of reasons. And now, months down the road, any potential and current customers you could have engaged are now engaging with your competitors. And just like that, free just doesn’t seem so free -- actually, you’ve paid a very steep price Read More

If we are truly looking to engage with customers and prospects….is it better to jump up and down in our showrooms, exclaiming our virtues…or rather walk up and down Main Street, shaking hands and offering our assistance to our neighbors Read More

You know when a B2B business is doing good work for their clients when you see the self-neglect they impose on themselves. It is essential to take time out to re-evaluate yourself in the same way you evaluate your clients, clean out the closets, and reorganize your stuff at least a few times a year Read More