If you've ever used a product and said "why'd they let me do that?" - especially one where you have a direct human connection with an Account Rep or - then you've dealt with a company that is not focused on customer success.
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Lincoln-murphy submitted the following stories to BizSugar
Why'd you let me do that?
Posted by lincoln-murphy under MarketingFrom https://www.linkedin.com 3706 days ago
Customer Success Priorities: Customers, Experience, Product
Posted by lincoln-murphy under MarketingFrom http://customersuccess.gainsight.com 3707 days ago
These three priorities represent the path from tactical firefighting toward proactively helping your customers achieve real success with your product.
Customer Success Priorities:
1. The Product
2. The Customer Experience
3. Assisting Customers
The Read More
Customer Success Priorities:
1. The Product
2. The Customer Experience
3. Assisting Customers
The Read More
The 7 Laws of Customer Success
Posted by lincoln-murphy under MarketingFrom http://customersuccess.gainsight.com 3708 days ago
Customer Success Management has a simple goal - make your customers successful so they stay longer, spend more, and tell others - but the execution required to achieve that goal is somewhat complex.
Here are the 7 Laws of Customer Success to help you get started in the right way: Read More
Here are the 7 Laws of Customer Success to help you get started in the right way: Read More
It Starts with Lower-Case "customer success"
Posted by lincoln-murphy under MarketingFrom https://www.linkedin.com 3709 days ago
Customer Success is really starting to take off - and maybe even I had a little to do with that. But in this short article, I try to make the case for taking a step back from Customer Success, and Customer Success Management, to focus on what's really important... your customer's success.
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Customer Health Scoring: Misunderstandings, Myths, & Truths
Posted by lincoln-murphy under MarketingFrom http://customersuccess.gainsight.com 3713 days ago
Customer Health Scoring: Misunderstandings, Myths, & Truths Customer health scoring is such a hot topic (one we’ve covered several times before), and fundamental to success in our recurring revenue and subscription world, that I thought I’d try to shine some light into the dark corners of confusion
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Don’t Hit Send: 7 Sanity Checks before Sending that Cold Email
Posted by lincoln-murphy under SalesFrom http://sixteenventures.com 3714 days ago
Over the years, Lincoln Murphy has come up with a list of sanity checks he goes through before sending a cold email, and he's sharing this list with us.
1. How would I react to getting this email from out of nowhere, from someone I don’t know?
2. Am I talking TO them or AT them? Read More
1. How would I react to getting this email from out of nowhere, from someone I don’t know?
2. Am I talking TO them or AT them? Read More
The Power of the Quarterly Business Review - QBR
Posted by lincoln-murphy under Customer ServiceFrom http://customersuccess.gainsight.com 3715 days ago
One of the most important activities your Customer Success Managers (CSMs) will perform is the Quarterly Business Review (QBR). QBRs are sometimes known by different names – Business Reviews or Executive Business Reviews – but no matter what they’re called, they’re incredibly important and the agen
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Introducing PulseLocal – The Next Chapter of Pulse
Posted by lincoln-murphy under MarketingFrom http://www.gainsight.com 3716 days ago
PulseLocal is a group of local networking communities of Customer Success leaders that meet monthly to network, share their experiences, and develop great programs and relationships to lead their world in Customer Success. PulseLocal has already “soft-launched” in 12 cities across the country and
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How to Handle Common Customer Success Scenarios
Posted by lincoln-murphy under Customer ServiceFrom http://customersuccess.gainsight.com 3720 days ago
There are three common customer situations that are worth discussing and preparing your Customer Success Managers for right out of the gate, though. And if you’ve been in the Customer Success world for any amount of time, you’ll instantly resonate with these:
The Angry customer
T Read More
The Angry customer
T Read More
The “Wow!” Moment is about your Customer… Not your Product
Posted by lincoln-murphy under Products and ServicesFrom https://www.linkedin.com 3721 days ago
In the early stages of on-boarding your new customer, getting them to that “Wow!” moment — or getting quick “wins” — is great and should be your goal.
But I’ve seen some vendors take this “Wow!” moment idea the wrong way.
This short but sweet article details the right way Read More
But I’ve seen some vendors take this “Wow!” moment idea the wrong way.
This short but sweet article details the right way Read More
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