Mona19 submitted the following stories to BizSugar

A recent article I read published on DemandGenReport “New Study Supports Payback Of Lead Nurturing, But Raises Questions Over Touch Count” made me question “how much is too much when it comes to the multi-touch approach of lead nurturing?” The study conducted and published by published SmartLead which you can find and download here published some Read More
One of the great things about being a B2B marketer is you're pushed to keep learning new things and keeping in touch with whats happening in the B2B marketing world around you. Here is a quick quiz to help you check how in-touch or out-of-touch you are. Dont forget to post your results in the comments and share this with other fellow marketing pro Read More
Selling to a large company is no cakewalk. If anything, it needs patience, perseverence and a very well planned out approach. If you're one of the smaller companies or startups which has a large fortune company like Microsoft, Walmart, Oracle or Cisco on your client list, you've gone through the whole process of getting registered as a potential v Read More
While its great to see so many marketers enthusiastic about their inbound lead generation programs and discuss metrics and success stories on how many leads came through which can be added to the funnel, the process of inbound lead qualification still remains the ignored step-child of marketing and sales. Read More

How New Content and Post Frequency Impact SEO

How New Content and Post Frequency Impact SEO - http://www.seodesignsolutions.com Avatar Posted by mona19 under Marketing
From http://www.seodesignsolutions.com 4602 days ago
Made Hot by: on April 24, 2009 12:18 am
Today's topic is based on the importance of refreshing your on page content from time to time to toggle “the fresh content factor” to get a boost in the SERPs (search engine result pages) using SEO. Read More

Create Something Newsworthy -- Branding, Marketing, Links

Create Something Newsworthy -- Branding, Marketing, Links - http://searchenginewatch.com Avatar Posted by mona19 under Marketing
From http://searchenginewatch.com 4607 days ago
Made Hot by: on April 21, 2009 3:21 am
create something newsworthy to get people talking. With a little luck and promotion, your company will end up getting exposure from the mainstream press. It might even go viral. Last time, I went over methods to increase your company's online visibility, such as contributing articles and becoming active in online communities. Now it's time to Read More
Marketing data is a long term and constant requirement. How much data is needed can vary with time in the short term but the need for marketing data for most businesses doesn't diminish over the long run. So when marketing executives evaluate sources to help them address this requirement and help them build more data or maintain their data, they n Read More

Three Things Now! - Content Marketing, Listening and Social Media

Three Things Now! - Content Marketing, Listening and Social Media - http://blog.junta42.com Avatar Posted by mona19 under Marketing
From http://blog.junta42.com 4609 days ago
Made Hot by: on April 17, 2009 2:13 am
For our marketing to succeed, we, as marketers, need to understand what successful publishing is. The majority of our marketing spend needs to be dedicated to the creation of consistent valuable and relevant information to our customer segments. Read More
A common perception that our sales team comes across while talking to marketing managers at relatively smaller companies is “we are too small for marketing automation technology or implementing a lead nurturing program”. It's not always easy to break that perception even though a solution like Nurture is just as ideally suited to a small business Read More
Thats right, as much as 16% of the marketing budgets allocated by global B2B companies are reserved for database and direct marketing according to the CMO Council's “Marketing Outlook 2009” report. The findings of this report was published in a story on BtoBOnline Magazine titled “CMO Council report: Many budgets up” by Kate Maddox. Read More
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Share your small business tips with the community!