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If you're an avid reader of marketing and sales bestsellers, you're bound to enjoy this one. Have fun! Read More

We've been building very specific role based business contact lists for our customers very specific campaign requirements for what seems to be a very long time now. Over this time we have worked with such a range of B2B companies it's difficult to recall every project undertaken especially for those who had a smaller, one time campaign specific re Read More

If you may be giving up on leads which are not put into a lead nurturing program and nurtured till they are ready, you may just be missing out on a future customer. Think about it. Read More

How good data turbo charges lead generation: An interview with green leads president michael damphousse. Read More

SAP is almost synonymous with enterprise software and ERP solutions and if you are a marketer or sales person selling into accounts which run SAP then you would know within each of these organizations lies a little sub organization of those hired to work on SAP. Read More

There is no such thing as a free ride but what about free b2b marketing databases? We're not talking about the free trials, free subscriptions or free sample lists but if a vendor is actually offering a free database of business contacts how much should you trust it? Read More

The recession is probably in full swing and companies have difficulties of finding new prospects and even less buyers. CEOs and VP Sales feel the pressure of lacking sales. Salesmen and Sales reps are missing their bonuses. Read More

Lead nurturing programs are just as suited towards retaining your existing customers engaged as identfying new opportunities. It's important to be able to keep a constant channel of communication with your existing customers and keep them updated on you companies recent accomplishments perhaps, new product launches, updates on your blog, newslette Read More

I was reading some excellent articles on the web that brought me back to a key issue faced by most marketers today - the marketing of content. Read More

It s no secret that Web threats are more pervasive and sophisticated than ever -- and too often a simple antivirus solution just doesn t cut it. Malicious Trojans and worms like Koobface and Conficker, designed to record keystrokes and steal sensitive information, have wreaked havoc on corporate networks. Here are a few products that can help keep Read More