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After keynoting the Independent Distributors Association annual convention in Banff, Alberta, Canada, I received an email from my client that blew me away. How can this be hard to do? Read More

For some of us (mainly men, I think), this video is cringeworthy. But I think it's a great example of marketing to a specific niche.

What do you think? Thumbs up or down? Read More

I'm scratching my head at what my ex-country club is doing to promote itself. It's been in financial difficulty for years, but somehow has managed to stay open. They're latest gambit has me baffled though. What do you think? Read More

There are TOO many marketing tools available to small businesses today. After much gnashing of teeth and renting of clothing I've come up with my list of the 7 most important marketing tools. Guess which tool I left out! Read More

What makes you DIFFERENT from the competition?

I ask that question a lot, I know, but OMG it's important. Why
should anybody do business with you versus every other option
available, including doing nothing? If you can't answer that
question, you're in trouble.

Unfortunately, for many of u Read More

I know this is off-topic, but if you're not looking for online April Fool's jokes, you're missing some fun. Here are a few: Read More

I love great publicity stunts, especially when they're totally congruent with the brand. I love them even better when they can almost be taken seriously. One oustanding example in the Seattle area a few years ago was the "discovery" of... Read More

When do you think you should practice excellent customer service? Sometimes? All the time? Only when someone's watching? I assume you're thinking, "Well, duh, Steve, we practice it all the time! We always deliver great service!" But do you? Read More

A scorpion sat by a river wondering how he could get across. A turtle ambled by and the scorpion said, "Hey, turtle, would you give me a ride across the river?' The turtle responded, "Are you kidding? I may be slow, but I'm not stupid." Read More

During a recent free, live webinar, I apparently made the mistake of taking a drink of coffee and fixing one of my lights, which took a grand total of 27.1 seconds of one viewer's valuable time. She sent an email complaining as such.

I responded that she took herself too seriously and Read More