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If you’re active in Social Media – any kind of media, in fact — you’re probably familiar with the echo chamber, also known as the social media filter bubble. Here's how to opt out of it -- and keep an open mind. Read More

Managing and optimizing PPC campaigns can seem like a simple, straightforward process. Once you’ve done all the hard work –setting up a campaign, selecting keywords, creating ad groups, writing ad copy, establishing bid rates – shouldn’t it just run? Why do you need to keep tweaking it if you’ve s Read More

Google has rolled out several updates in the last week that should make small biz owners happy. Read the news here. Read More

I don’t know about you, but I’m drowning in all my social media activity. Too much information. Too much wasted time. What new technology is going to help me navigate through all the social clutter and find my way to meaning – and still leave me time to live my life? Read More

If you’re a blogger, like me, you probably focus most of your blogging time on writing your posts, not worrying about how to optimize them for search. If you don’t already have a quick and easy process for optimizing your posts, consider a subscription to Scribe, a great tool that makes SEO easy a Read More

Website segment analysis can give you insight into how effective different online promotions have been in driving traffic to your website and getting them to take the desired actions on the company’s site. Here's how to do it. Read More

If you’ve been in business a long time, it’s tough to step outside the traditional selling mindset and begin thinking like a publisher. But if you want to be found in organic search results, publishing – not selling – is the best approach. Here are some steps to make the transition easier. Read More

There are plenty of companies today with an active presence on all the latest social media networks, taking full advantage of the exploding popularity and visibility of Facebook, Twitter, LinkedIn, Google+, and others. But most small businesses simply don’t have the resources to engage effectively Read More

Marketing, if done well, is all about telling stories. Does your business have a story? Are you telling that story, or is it being told for you? Now is the time to seize your own narrative and cement it in your customers' minds so they can retell it for you. Read More

PR today has migrated from media relations and story ideas to encompass blogging, SEO, content marketing and social media. A PR professional who doesn’t embrace these other points on the Communications circle will likely be overrun by those who do. What's a PR person to do? Read More