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Get this, there’s no one best lead generation technique. Rather, you have the best practices employed by SaaS marketers, which we have culled in this guide. The key is finding the right combination that works for you. And keep measuring the ROI to keep improving your conversion rate. In this strate Read More

Artificial intelligence or AI is constantly developing. This term includes technologies such as neural networks, natural language processing (NLP), natural language generation (NLG), machine learning and deep learning. That means that AI Technology is able to decipher and understand natural languag Read More

The 2018 SaaStock conference hosted in Dublin has just ended and, in addition to an unexpectedly sunny Irish weather, it gathered a premium bunch of SaaS founders and market experts eager to share the strategies that allowed them to grow their products into success. If you didn’t have the chance to Read More

For a website, being on the second and other consequent pages of Google for searches is a death sentence. No one has the time or patience to scroll through pages to search for a response, and instead, they rephrase their searches. Appearing on the first page of Google is not exactly a piece of cake Read More

n the endless sea of possibilities, cloud-based LMS has become a pretty popular way to go. But – what are the factors that you should pay attention to before making the final decision regarding the LMS, and what does cloud-based LMS offer to its users that other systems don’t? These are the questio Read More

Enter customer success, the secret behind every beguilingly-supportive brand you’ve ever come to view as something akin to a friend. Not familiar? No problem! In this piece, we’re going to cover everything you need to know, starting with what exactly customer success means and going all the way to Read More

Why use a CRM software system? Of course, technology is still far away from adopting a genuinely personalized approach to customer management, but it would be fair to at least describe CRM systems as the tools that let you be ‘everywhere’, at ‘any time’. They attract and manage valuable prospects, Read More

As more customers look for products and services that understand their needs and responsive to their situations, businesses find it necessary to personalize customer interactions to stay competitive. Indeed, a Forrester study revealed that 72% of customers believe “time is the most important thing Read More

As Saas business builders, we’re all pushed for time and looking to squeeze the most out of every day. When our teams grow, it’s natural that we look for systems which can track and improve, employee productivity as well. But how do we choose the best tool for measuring employee productivity? And w Read More

Backup software, as the name indicates, takes a backup of your critical business data for safe storage in case of hard drive failure or emergencies like a natural disaster. These disaster recovery tools can back up and restore files, databases, hard drives, folders, and even entire network servers. Read More