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While online networking tools have become increasingly important, key components of offline networking, such as business cards and rolodexes, have not made a smooth transition into the online world. This article outlines why business cards need their own social network and a startup that is up for Read More

Ever wonder why Donald Trump frequently wears a pink tie or social media sites are blue? This article outlines how the psychological connotations of color may influence your personal/business brand. Read More

Wishing your tweets would spread through Twitter like wildfire? Then you had better make sure you are putting forth tweets worth retweeting. This article summarizes the most common reasons your tweets don't get recycled. Read More

Common mistakes seen in content marketing that can detract from your message. They don't necessarily get filtered out by grammar and spell checking tools! Don't let common errors get in the way of what you are trying to say. Read More

An article outlining ways to spend your time on social media marketing more effectively and with less distractions. Read More

How Modcloth.com leveraged social media to go from a tiny one woman show to a retail superpower. Modcloth.com, with its San Francisco roots, is the epitome of a lean startup with a fantastic content marketing and social media campaign. Read More