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The amount of people who will participate in a joint venture project depends on both the size of the companies and the size of the project that is being attempted. For two very small businesses it might be as simple as two company owners meeting together to discuss their plans. Usually, however, the... Read More

Sometimes the goal of a joint venture marketing project is to create an entirely new brand or type of technology. Since this is an expensive venture that requires many different types of resources, JV marketing agreements are usually a great way to accomplish this goal. However, there are many aspec... Read More

Like almost any business venture, legal advice is generally used when forming a joint venture marketing agreement. This is the wisest way to go to protect the company’s assets in the event the business venture is not successful. While a well-planned out venture generally has no reason that it shou... Read More

When considering joint venture marketing the first question you should ask is what is the goal? Working with the competition does not seem as if it would be a wise business decision, but there are many situations where two different businesses teaming up together can result in good outcomes for both... Read More

After you’ve decided to enter into a joint venture and found a potential partner, the next step is the negotiation. “Give and take” is important to understand in the negotiation process; without it a successful agreement cannot be made. The power of a joint venture is only as strong as the neg... Read More

Business is all about developing relationships and forming partnerships to get your business off the ground. A poorly planned joint venture is destined to fail from the very start. One way to ensure this doesn’t happen is to create a joint venture agreement that is aligned with the goals of your J... Read More

Today, businesses can boost their bottom line while providing excellent services to their clients through joint venture marketing with a related non-competing business. The wedding industry offers several examples of this opportunity for growth through strategic partnerships. Wedding planners, photo... Read More

To successfully develop a joint venture marketing relationship it’s important to identify your target market and the goals for your joint venture. Read More

Anyone can form a joint venture in today’s economy, and some may even say it’s the “in” thing to do in business. Joint ventures can be highly successful and provide customers with added value but, with all the JVs in business on the Internet and elsewhere, how do you stand apart with your JV... Read More

Joint venture marketing has become one of the most powerful marketing tools ever utilized by business owners. Whether you’re a small business entrepreneur, or a giant world-class conglomerate, JVs have proven to be powerful marketing agents that help business make more money using fewer resources ... Read More