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A recent study from the market research company Survata asked over 3,000 Americans if they could remember the brand names associated with 75 famous marketing slogans. Based on their responses, these were the top 10 most recognized slogans. Read More
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These mission statements capture the essence of what the organizations are seeking to accomplish in a memorable and inspirational way. Read More
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The season seven finale of "Game of Thrones" had the most viewers in the series' history. But what did the Twitterverse think of the episode? Read More
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While logos are always an important aspect of brands, they hold even greater weight in the world of sports. So which MLB teams deserve the pennant for their current logo incarnations? Read More
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On store shelves, orange juice brands are tough to tell apart. There's just very little branding differentiation. But what about on the web? How do the websites of Tropicana, Florida's Natural, and Simply Orange stack up against each other? Read More
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LeBron has appeared in dozens, probably hundreds, of commercials from brands ranging from Nike to Samsung to Sprite. But these are his masterpieces. Read More
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A sample of the good, bad, and ugly social media marketing we saw from brands on May the 4th (AKA Star Wars Day). Read More
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What makes a great business or brand name? Here are some examples of excellent company names, where they come from, and why they work. Read More
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Many small business employees are playing on Facebook and Twitter during the workday. Why not turn that social time into a marketing asset? Here are some tips on how to do it. Read More
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The many poster designs for "John Wick: Chapter 2" are almost all gangbusters great. They play up the genre, use space and color in effective ways, and have a strong sense of style and “cool”. Read More
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