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A crisis communication plan should have a prominent place on your to-do list. Though I actually think "crisis communication" is a misnomer, because it suggests your way of keeping clients informed has gone into panic mode. The whole idea behind having a plan is to prevent such a breakdown from ever Read More

Sticky social situations can unglue the surest business deal. Here’s how to make sure they don’t. Read More

By thinking not just about consumption but also how goods and services can affect the quality of life now and in the future, business leaders can redefine a company's relationship to consumers to include social and environmental responsibility. Read More

Finding the path to positive will make you more successful in the long run. Research confirms that optimism helps one succeed. Says psychologist Susan Segerstrom, "Optimists are more successful because they are willing to overcome obstacles and problem-solve, which are critical skills to advancemen Read More

Entrepreneurs seeking a heavenly relationship with their investors should know three things before pitching their business. Read More

Many small-business owners are feeling intimidated about the big-data wave, it doesn't have to be scary. Read More

If you want to build brand loyalty in an age when 80 percent of consumers look online to see what other people think instead of just sticking with a brand they know, you have to be smart about both the quality of your product and the experience of buying it. Here are some tips to overcome the wors Read More

In order to grow and improve your startup, it helps to take a close look at hidden and existing assets. Read More

Want to thrive on every level? This three-step plan highlights the value of getting out of the office and into the world, or even just the neighborhood. Read More

How and when to respond when the marketplace changes, when you need to correct a misstep, or when your idea flatlines with consumers. Read More