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When was the last time you actually networked on LinkedIn? After all, aren’t we supposed to be helping each other connect with great business opportunities? There's a new service that can make that easier, and I think it could be a great way for small businesses to help each other. Read More

So, how do Batman and his utility belt apply to content marketing? Content Utility: the idea that you can step in with the right information, at the right time, in the right way to help your audience. Be your customers’ Superhero! How? Stay tuned... Read More

Digital notebooks are among the coolest and most useful new tools for organizing research and information for your business, blog, studies, you name it. But which one is best? I've reviewed what I consider to be the top 2 contenders to help you get a feel for what might work best for you. Read More

Don’t take a one-size-fits-all approach to your content marketing—especially as you start targeting foreign markets.Here are 6 things to change. Read More

What happens these days when we get stuck in traffic, the airline loses our luggage, or the copier at work is jammed? Tweet about it, of course. Or blog. Or Facebook. Sure, we’ve all done it. Even on our business profiles. But complaining on social media can hurt your personal and/or business brand Read More

It's easy for "harmless" stereotypes to creep into international marketing and communication — even for the most cross-culturally aware and careful business owners and marketers. These basic steps will help you look at your international communication with the proper perspective, ensuring you don't fall into a sneaky and dangerous trap that could mean lost revenue and opportunities Read More