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When it comes to profiling your target customers, my advice is to think about how you would portray them as if you were creating a character in a book. One BIG caveat here though, remember you are creating a profile that can be identified with. Make it too specific to one individual customer and it Read More

Let me start by asking you 3 questions….

1. Are you getting frustrated with having to boost posts on your Facebook page to gain reach?
2. Would you like a way to interact with your target audience for free?
3. Do you want to have more people talking about you and your busin Read More

What is this thing called 'SEO' and how do I make sure I have the correct foundations in place. This article sets out the key areas that need to be in place to give you the best start possible. It is written in plain English and draws on the first-hand experiences of others. Read More