In this post, you will learn how to measure the success of your Facebook content strategy. This is more than just likes, comments, and shares. It is an actionable metric, not a vanity metric, and it will guide you to content success.
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These stories submitted by JasonHJH will be featured BizSugar's homepage
This might be geeky, but it will change the way you think about evaluating your content strategy
Posted by JasonHJH under MarketingFrom http://jasonhjh.com 3863 days ago
3 Things from the F8 Conference
Posted by JasonHJH under Social MediaFrom http://www.jasonhjh.com 3866 days ago
Missed the F8 conference? No worries, here's a short roundup of the updates that matter.
Share it! Thank you. Read More
Share it! Thank you. Read More
Posting more often: Is that really the best way to get around lower organic reach?
Posted by JasonHJH under Online MarketingFrom http://www.jasonhjh.com 3882 days ago
The message from Facebook is clear: Pay to Play.
However, some businesses have not taken this message very well. Some have left while others have thought of creative methods to work around the lower organic reach. Yes, average organic reach of a post has fallen. But the keyword here is average, w Read More
However, some businesses have not taken this message very well. Some have left while others have thought of creative methods to work around the lower organic reach. Yes, average organic reach of a post has fallen. But the keyword here is average, w Read More
Are you riding on the Selfies Trend yet? You're losing out!
Posted by JasonHJH under Social MediaFrom http://www.jasonhjh.com 3885 days ago
Here's the post I talked about 2 days ago. I didn't expect selfies to become a global phenomena this year - but you can take advantage of this and break out of contest monotony!
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Facebook Ads: 3 Mistakes You're Making with Website Custom Audience
Posted by JasonHJH under Social MediaFrom http://jasonhjh.com 3911 days ago
I finally found the article: A reader was kind enough to remind me about this experiment with Website Custom Audiences: is there a difference between using "domain" and "url" in your setup?
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3 ways you're ruining your Facebook Page
Posted by JasonHJH under Social MediaFrom http://www.jasonhjh.com 3924 days ago
Most Facebook marketers do these, until they realise that it ruins their Facebook Page.
Do you agree that these are the 3 top ways marketers are screwing up? Read More
Do you agree that these are the 3 top ways marketers are screwing up? Read More
STEPS: The secret behind viral Facebook Posts
Posted by JasonHJH under MarketingFrom http://jasonhjh.com 3939 days ago
Jonah Berger summarised the reasons why stories go viral as STEPS. In short, they are
Social Currency
Trigger
Emotional Appeals
Practical Value
Story
But how do you apply these to creating Facebook content? Read More
Social Currency
Trigger
Emotional Appeals
Practical Value
Story
But how do you apply these to creating Facebook content? Read More
Jason HJH SocialFacebook Monitoring: Use the right keywords and exploit Graph Search!
Posted by JasonHJH under Social MediaFrom http://jasonhjh.com 3948 days ago
Last week, I shared how I did social media monitoring for my clients. Nearly half of the people who liked it also shared it! Clearly, the online web lacks enough guides on social media monitoring, although most social media gurus always say to do it. This week, I’m going to follow-up by helping you
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Finally, a guide to social media (Facebook) monitoring
Posted by JasonHJH under Social MediaFrom http://jasonhjh.com 3953 days ago
Finally, a guide to social media (Facebook) monitoring!
Every social media blog out there tells you to monitor your brand online. But nobody quite goes in-depth to tell you how. I faced the same issue when I first started putting together a social media strategy for my clients. Since then, I've be Read More
Every social media blog out there tells you to monitor your brand online. But nobody quite goes in-depth to tell you how. I faced the same issue when I first started putting together a social media strategy for my clients. Since then, I've be Read More
7 Key Pieces of Facebook News in January 2014
Posted by JasonHJH under Social MediaFrom http://jasonhjh.com 3959 days ago
FB started 2014 the same way it ended 2013 - with lots of new updates!
If you didn't have the time to catch up, read this to see the 7 key updates which are important to your business. Let me know if I missed out any! Read More
If you didn't have the time to catch up, read this to see the 7 key updates which are important to your business. Let me know if I missed out any! Read More
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