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The importance of online reviews can no longer be disputed. Experts agree, and studies confirm, that online reviews are among the most important factors influencing the decisions of buyers in both B2C and B2B transactions. Negative reviews on Google can make or break a business, especially a small, Read More

Building a strong and positive online reputation can boost your sales, increase the reach of your brand and improve your chances of long-term success. However, building a good reputation can be a difficult task, as there are likely to be many similar businesses vying for the attention of your inten Read More

Defamation Defenders' outlines best practices for Google reviews and optimizing your Google Business listings. Read More

How can you remove personal details and private data from the internet? Two popular approaches being taken to remove personal internet information are the Do It Yourself (DIY) opt out route and the paid internet removal services route. Here we discuss some benefits of using a personal internet inf Read More

What's the best way to address negative press in the midst of a political campaign? Here we explore effective ways for politicians to spin negative press and use it to the benefit of their own campaign. Read More

Ego Searching, also referred to as 'Ego Surfing' or simply 'googling yourself', has become something that practically nobody can deny that they take part in, or at least have taken part in, on occasion. In fact, it's just not prudent not to search your name on Google and see what is being said abo Read More

Reverse SEO is a strategy used by online reputation management companies to bury negative content on search results, making it virtually disappear. In this LinkedIn Pulse Post, reputation management SEO expert Joe Chierotti reveals how to bury negative search results with reverse SEO. Read More

In this article we look at whether or not internet reputation management services are worth paying for. If you've ever looked into hiring a reputation management company then you know that their services aren't cheap. As most people know, however, it is often the case that you get what you pay fo Read More

What are the primary differences between inbound marketing and outbound marketing? How can inbound marketing help your business win new clients through online channels such as SEO, content marketing, Social Media and Email Marketing? Get answers to these questions and more in this detailed articl Read More

By now, just about everyone has heard that negative online reviews can be detrimental to the success of a business. Studies show that the majority of consumers look to review sites like Yelp and Google+ to help guide their buying decisions, however few have explored what the real cost of a negative Read More