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Learn how seattle startup Giant Thinkwell used social media war room tactics to promote their "Mix-and-Match" facebook game. With just a day and some 20 people, they managed to get 9% of all twitter to receive at least one tweet or message about the game. Read More

Since meetings are all about people, we thought we'd dig into some of the latest psychological research out on what makes people better at creative problem solving, and how to integrate research findings into practical applications for your meeting plans. Here are some of the suggestions we came up Read More

British-born David Ogilvy was one of the original, and greatest, "ad men." In 1948, he started what would eventually be known as Ogilvy & Mather, the Manhattan-based advertising agency that has since been responsible for some of the world's most iconic ad campaigns, and in 1963 he even wrote... Read More

How to best leverage interviews, guest posts and online communities. This post is written with event and conference bloggers in mind, but all bloggers should find some useful tactics here that they can implement right away. Enjoy! Read More

Creative room names increase employee morale. They make your office feel unique--a place set apart from the rest of cubicle nation. Bonus points if you have your employees name the rooms, they'll get a sense that they've contributed to making the place home. Read More

As a networker, your goal is to establish contacts with people who you don’t yet know, as well as maintain and grow relationships with people you’ve already met, in the hopes that in the future you may be able to do business with them. Although it certainly depends on the openness of the network th Read More