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It’s shocking to see just how much has changed in the past year and how it could impact your strategic decisions for your online marketing. When I started writing this blog post, we still had authorship photos. When I reached out to a couple of my SEO friends for their input, we’d just had the bomb Read More

Remote teams are the way of the future, with more and more companies going this route to ensure they can retain the best talent and become more operationally efficient. Here are some ideas you can use within your office to enhance efficiency! Read More

See the features of this chat tool that keeps our marketing team in touch and up-to-date. There are many features that make your work day easier. I had to write about why I love this tool so much. Read More

Check out this simple content creation plan that yields big results! This is a plan I’ve seen be effective for businesses large and small. If you are having a hard time coming up with content ideas this is an article that can help you and your staff.
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You have a digital marketing firm handling search, social and analytics, and you’re happy with the work they’re doing so far. The design agency you hired is producing fabulous creative for the website and ancillary materials. And, the conversion-rate optimiization outfit the CMO reluctantly gave yo Read More

My goal for this guide is to show Internet marketers how they can use all of the various types of charts and graphs at their disposal to visualize their data and find actionable insights. Read More

Recently, I had an interesting conversation with a new client who seemed convinced social media, specifically Facebook, was on the upswing as an effective channel for businesses to attract, market to and convert prospects.

We agreed to disagree. Read More

I have been managing social accounts for various businesses for about 5 years. I do really love social and it can be very rewarding, but there are times when things can get very difficult. I think any business that wants to have a strong social presence should have plans and strategies in place for Read More

I would really love it if the search and marketing community focused not just on content, but on creating outstanding content. This would most likely mean less content and better information for all of us. I don’t care if you publish just once a month; what I want is to be wowed.

#WriteLessAndWr Read More

Everybody, it seems, wants to exhort the benefits of content strategy, but don’t nobody wanna do the heavy lifting required to make the discipline a success.

In fact, “content strategy” are two of the most batted around words in the field of content marketing, but there is in an inverse relation Read More