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What did you do the last time you had to buy something? Who did you turn to for ideas and inspiration? The answer leads us to the fundamental role that mobile technology plays in our daily decisions, from the most important ones to those that we would have once taken without thinking.

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There is a constant element behind all the news emerging about Amazon's Cloud: a significant shift towards the 'applications' side of the technology. Follow us as we unveil the future of Amazon Web Services and the entire Cloud world. Read More

While studying takes us on a path towards acquiring those hard, technical skills that we need to manage our job operationally, soft skills have little to do with knowledge or expertise. They are closely linked with our character. Read More

In the digital communication, the ‘human’ relevance is lost: messages are targeted to specific groups of users, which are segmented and profiled based on some objective, explicit and observable data (typically demographic and behavioral). Attitudes, emotions, and personality, however, are a big par Read More

Mass Marketing is dead, that's nothing new. In a world dominated by the culture of "Me", one size doesn't fit all. Customers - no matter what their socioeconomic status is - want to take center stage. They want to be loved by the Brands they love, in return for their loyalty. Read More

What are the top priorities when you start investing in the creation of the best possible experience? Tricky question, especially if your objective is to deliver relevant, personalized experiences. One hint? Start with improving the relationship. Read More

Connected Health has an ambitious goal: exploit the potential of technology to provide a better service, improve the experience of the patients, and reduce the costs of quality healthcare. Read More

The customer experience is always also a mobile experience. One would be led to believe that such a revolution has influenced the way businesses operate, yet most of the times it is not so. Read More

Recently, we have talked about Gamification as an unconventional way to engage customers and increase loyalty, in a world where the two go hand-in-hand and are intimately related. Now we take a step back to move forward, shifting the focus from the engagement to the understanding.

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There is a persistent wave that moves underneath the structures of modern business, molding everything we do. Sometimes we recognize it, sometimes not. This wave is made of myths and heroes, and it is shaping a new marketing. Mythological Marketing. Read More