From Saving Mr. Banks to Beyond the Shark Tank, people really connect with stories and want to know either what makes them who they are or how things turned out. Your small business is no different. Your clients want to connect in a real way, and telling your backstory can help make that connection
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These stories submitted by SeanGallahar will be featured BizSugar's homepage
Why Your Businesses Backstory Matters (and How to Capitalize on It) - i7 Marketing
Posted by SeanGallahar under Public RelationsFrom http://www.i7marketing.com 2908 days ago
6 Marketing Apps to Help Your Small Business - i7 Marketing
Posted by SeanGallahar under Online MarketingFrom http://www.i7marketing.com 2939 days ago
Being connected to the world is addictive! We’re guessing that if you are like most small business owners, you are constantly checking email, sales reports, customer’s comments, etc. So how do you capitalize on this? Make sure you have the apps on your devices that make your life easier.
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User-Generated Content - How and Why
Posted by SeanGallahar under Social MediaFrom http://www.i7marketing.com 3039 days ago
One of the ways to combat the lack of resources you need to create your own content is to involve your customers. This strategy won’t cost you anything except time to respond to your customers and maybe curate all the content that comes in to your inbox.
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4 Lies to Avoid in Marketing - i7 Marketing
Posted by SeanGallahar under MarketingFrom http://www.i7marketing.com 3047 days ago
You’ve probably heard it said, “Man, have I got a great deal for you.” And it probably was a great deal… just not for you. Here are 4 Marketing lies that every small business needs to avoid to maintain integrity with each customer.
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Why Your Small Business Needs a Twitter Account
Posted by SeanGallahar under Social MediaFrom http://www.i7marketing.com 3053 days ago
Twitter is a place people go to find help and complain about your business first simply because it’s the fastest and most efficient way to do it. Here's two things you can do to be a part of that conversation.
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The Good, the Bad and the Ugly of Social Media Automation
Posted by SeanGallahar under Social MediaFrom http://www.i7marketing.com 3104 days ago
While scheduling status updates is the most common social media automation tactic, it’s important to remember that replying to customer’s questions and comments should still be done by someone who understands customers’ praises, concerns and problems. Know the purpose of your automated responses.
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Connect with Your Audience Using Blab - i7 Marketing
Posted by SeanGallahar under Social MediaFrom http://www.i7marketing.com 3110 days ago
Make it stop!! I think most businesses have had that thought when it comes to social media and new social media sites. But let’s not forget the point of social media – reaching out to your audience where they are in a way that they want to be connected with.
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6 Tips for Travelling Internationally for Your Business
Posted by SeanGallahar under GlobalFrom http://www.i7marketing.com 3125 days ago
As great and important as Skype, Facetime, GoToMeeting, etc. are to maintain ongoing relationships, to create a lasting impression nothing beats the personal touch. However, hopping on the plane to cultivate a business relationship is a different beast entirely.
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How to Save Your Business Money on Internet Marketing
Posted by SeanGallahar under Online MarketingFrom http://www.i7marketing.com 3133 days ago
When it comes to saving money keep this in mind: You Get What You Pay For. However, here are some key tips which will save you from trouble and the additional costs of fixing them later on.
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How Personal is Too Personal in Your Marketing Efforts?
Posted by SeanGallahar under Customer ServiceFrom http://www.i7marketing.com 3147 days ago
What’s the deal with personalized marketing? How can your business benefit for it? Is it creepy receiving an email with products that you have been looking at on a website? These are the questions we will answer today.
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