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To help B2B companies come up with better tactics to achieve goals, here are 50 useful statistics to consider in developing the next stages of your lead generation strategy. Read More

Clients expect PR to deliver a broader range of services within the digital environment this year and this is where your opportunities will be found. Consider this your guide to public relations in 2016. Read More

The internet is vast and full of delectable content confections so much so that businesses everywhere are wondering how to stand out from the teeming throng. Here are a few ingredients any content marketer worth their salt is going to need. Read More

Whether you’re eager to establish your brand as an authoritative voice in your field or looking to fill that all-important last stage of your sales funnel, content marketing can help you reach your goals. Read More

No matter the type or size of the company that you’d like to reach, your content is the thing that can open doors and win relationships (and sales). Here are 3 key elements of a successful email marketing campaign. Read More

To get positive results and stay ahead of the curve, here are 15 effective lead generation ideas for your marketing campaign. Read More

This guide discusses social media trends and predictions for 2016 including the social media platforms that will potentially succeed. It also discusses tips to creating effective social media strategy and checklist on how companies can maximize social media.
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there are many different ways to control your costs in a B2B lead gen program. Let’s dive in and discover how to make your hard earned marketing and sales dollars go the distance. Read More

Social media plays a crucial role in that preparation stage for consumers and businesses alike. Here's a compilation of social data, tools and valuable tips to increase your chances of successful Holiday campaigns. Read More

Whether through minimization or downright eliminating risks, having the right controls in place and running a risk management program have become necessities in today’s business environment to ensure their success and longevity. Read More