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Are you looking to get more business using LinkedIn?Have you had a look at the new features LinkedIn has to offer?LinkedIn recently released its new user interface to its entire membership.In this article, I’ll show you how you can use LinkedIn for your business to make better connections, engage a Read More

This post will give a rough idea how web tools can be useful in email marketing and how to integrate them with your mailing process. Whether you are going to use email for professional or personal use, there are still various reasons why you should use web tools in your email campaign, the most imp Read More

The emails are getting more and more predictable day by day which means the recipients are getting bored, and when this happens your email goes straight into the trash without opening or worse the subscriber could opt-out from your list which is not good. Change in the pattern catches the recipient Read More

As we already discussed about subscriber retention rate which is more or less like customer retention rate of email marketing. Now we are going to discuss about how the customer retention rate can be improved? There 5 things to consider during the process of customer retention and loyalty. Read More

This increasingly visual generation is creating opportunities for creative people to engage with friends, colleagues and customers using images and videos.
Pinterest has over the last 6 months, become the social network with buzz, which provides a visual platform that offers the ecosystem to exper Read More

It can be calculated by subtracting the bounces and unsubscribes from total number of subscribers, then divide the whole thing with total number of subscribers. Read More

Its far better to learn from Google than from anyone else since Google is considered to be the best possible inspiration for marketing. Also if you might not then we would like to tell you, that making a brand is very important in Online Marketing. Once you make a brand and once its liked by people Read More

Those emails that activate any of the trigger will not be delivered because they will be consider as spam. Adhere to the guidelines defined below to help make an email campaign that will be successful and won't be considered as spam. Read More

Ideally, marketers should find the path down the middle that marries all of the elements of social media marketing, but most are not there yet. Many of today’s marketers are still choosing a single path to focus on or jumping back and forth. Read More

On March 15, all users will be switched over to Skype, which the software giant acquired for $8.5 billion in October 2011. Read More