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Want to reach customers based on location, age, interests and other demographics? Then Facebook’s advertising service may be just the right fit. Read More

There are basically two options for building a Wordpress website for your business. You could go with self hosting through Wordpress.org for about $60 a year, or use Wordpress.com for free. But before you jump at the free option, ask yourself: is it really free? Read More

Now that you have something worth their attention, how do you make contact? By phone? By mail? Before you decide, it helps to first understand how effort and resistance determine which contact methods work best and why. Read More

There’s a big difference between the idea of being self employed and the reality of working for yourself. Read More

Creating and nurturing the right relationships can make or break your business. But keeping up with hundreds of contacts is hard work. Find out how Highrise can make it easier. Read More

Trying to make your business appeal to as many people as possible can be a disaster. The problem is that your marketing’s reach is relatively small. You can’t possibly get your message in front of everybody you want to. So you end up with a generic offer that still only reaches a few people and is Read More