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There are lots of tools out there today that claim to save time and make the social media marketing process simple and easy. The truth is that while some tools have great features that could potentially offer a benefit to your small business, nothing can replace good old-fashioned personal effort a Read More

Another year has come to a close, and now it a great time to both look back and aspire to a better new year. When it comes to social media marketing for your small business, it’s easy to feel like keeping up with the fast-paced changes is impossible. But here’s the good news: you CAN keep up. You c Read More

Food trucks typically know how to “do” social media. But it’s easy to let marketing go by the wayside, especially during busy times of year (i.e. the holidays). Another challenge for food trucks in colder months is just that – the cold! People are less likely to stand outside to wait for their food Read More

Building your contact list is one of the best ways to get your information in front of people who want to know more about your products and services. The email list is a really important selling tool, and there are lots of ways to capture those contacts. If you want some great ideas on how to build Read More

There are a lot of ways to market your small business via social media. And when we say a lot, we mean A LOT. Whether you’re posting about your latest product or giving social media followers a behind-the-scenes look at your production process, there are innumerable options for posts. One way to ge Read More

A person’s brain processes visual information 60 thousand times faster than text. And the text that people do read is only skimmed. Blog posts are a major marketing opportunity, so why do so many small business owners create blog posts and social content without any images? Read More

With all the tasks you have on your plate at a small business owner, one thing you may not have much time for is answering customer questions. Even if your business prides itself on providing excellent service, there are plenty of other concerns that take up the limited space of your very busy day. Read More

Social media is one of the most affordable ways to market your small business in 2017, and it’s tempting to think you can save a lot of cash by doing it yourself. The good news is, you absolutely can. The even better news is that you can make it successful by hiring someone you trust to help you ta Read More

Instagram is a popular and growing social media platform, with 600 million monthly users. New features like Instagram stories have brands lining up to engage with their audiences via this trendy, image-focused network. If you already have an Instagram account, you’re on your way to success! These t Read More

In an effort to create a more secure Internet, Google is recommending that all sites migrate from their current HTTP sites to HTTPS. This stands for Hyper Text Transfer Protocol Secure (HTTPS) and means that all communication between a browser and the website are securely encrypted. This change off Read More