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So when you are planning your program, stand back, take a look at how it's setup and check to see that it fits the goal of lead nurturing and isn't whats its not supposed to be. Read More

There is often a debate on whether marketers should focus on developing and cleaning their existing data or spend more time and budget acquiring new data? Get Answer Here, interview of Ardath Albee, CEO of Marketing Interactions Read More

Want to run company's sales and marketing machine efficiently? Have a look on these series of simple, small tips. Read More

Advantage of having a strong lead qualification process in place. Why? Read Here. Read More

B2B marketing database management like any other function of an organization has it's own language and its own terms peculiar to those who use them and sound greek to those who don't. Data-speak is what you can call it! No matter how vague or complicated any of these words may seem, they all have very simple explanations and anyone can learn how t Read More

“Well ofcourse you should strike while a lead is hot—isn't that way too obvious a statement to make?”, you might be thinking. However in practice, it isn't always followed by companies even those equipped with state-of-the-art lead nurturing technology. Read More

The larger your list, the more odds you have of more replies and better results in terms of overall number of leads generated from the email list. However the line that stood out for me is “The key is to use larger lists“. Is bigger really better? Read More

While the process of searching and adding RSS to company and contact data is tedious, it's an investment which will give your organization richer data to work with. Rich data helps sell smarter, so the effort is worth it! Read More

Web activity tracking is a great indicator of what needs to be added to the website, what needs to be changed, what needs to be provided to make the website as much a part of the lead nurturing process as the software application being used. After all till all the elements work in synch, adjustments need to be made to reach that goal of generating Read More

I don't literally mean “dead people” although it would be a great advance in technology if lead nurturing could do that. I mean bringing dead leads back into the sales pipeline using lead nurturing. A lot of companies gather leads over long periods of time through various channels and somewhere along the line, they get marked “cold” or “dead” in t Read More