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In 2017, there’s no denying the integral role that reviews play in the evolving customer journey. Still, brands struggle to centralize their data collection around reviews and understand the impact that online ratings have on their bottom line. Read More

Comprising 65% of all new business, referrals are also 4 times more likely to buy than other prospective customers. With such valuable prospects, it’s even more important to think through the entire process from start to finish, so you can encourage your customers to take various actions throughout Read More

It's always ideal when your customers do the selling for you. For this reason testimonials are popular tactics used on a lot of business sites and social pages. Yet, not all testimonials are created equal. Employ these techniques in your next customer testimonial and reap the rewards! Read More

Attracting new customers is tough. And too often businesses concentrate all their efforts on this endeavor, when they should be focusing on driving repeat business. Current customers spend 67% more than new customers, so why not develop a winning program to reward and encourage them? Read More

Online reviews are now considered to be as important as word of mouth referrals, with 88% of consumers claiming they trust them as much as personal recommendations. In the ratings world, even a small move up or down in stars can have very serious repercussions for your bottom line. Yelp reports th Read More

Marketing automation is credited with increasing conversions 77%. With these 4 simple steps, you'll find you don't need to sacrifice the human element for the sake of progress. Read More

Marketing automation is credited with increasing conversions 77%. With these 4 simple steps, you'll find you don't need to sacrifice the human element for the sake of progress. Read More