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Content marketing is still a red-hot buzzword in the world of digital marketing. Many marketers are starting to see the positive impact content has on improving buyer engagement and driving qualified leads. This is leading to an increase in content marketing spend across the U.S. According to the r Read More

Earlier this month, we released our third annual industry study, Content Marketing Tactics Planner 2014. We surveyed over 500 marketers on their current content marketing practices and where they’re taking their strategy in 2014. The results revealed a focus on three major marketing strategy compon Read More

The online marketing community is buzzing about native advertising thanks to a native advertising workshop hosted by the Federal Trade Commission (FTC) and a consumer warning issued by the FTC. Read More

With all the content curation tools available to today’s marketers, it can be hard to decipher what makes one platform more valuable than another. This can vary depending on the field you want to share your expertise in, but having a curation strategy to compliment your original content can enhance Read More

Several of the experts we talked to cited sustaining content creation over the long haul as a key challenge. Jeannine Rossignol, VP marketing communications at Xerox, says the initial challenge was understanding their brand’s target audience and what was important to that audience. Then came the ta Read More

With the huge popularity of content marketing, many brands are turning to content curation to help them keep their blogs and social media feeds updated with a steady stream of fresh, relevant content. While content curation can be done in an ethical manner that creates value for readers and shows r Read More

My last post introduced you to the fundamentals of fair use and ethical content curation. Now that you understand the fundamentals, we’re digging deeper into best practices of content curation to ensure that you’re holding yourself to high standards of curation and avoiding legal issues. Here’s an Read More

Shark week has done something different for a TV program to engage its audience, using online, interactive content. They ask directly for viewers to tweet their responses to calls-to-action, with the chance for their tweet to show up on TV. Read More

By now, most brands understand the importance of content. In fact, HubSpot found that companies that blog get 97% more inbound links and 55% more web visitors than those that don’t. Still, creating content on a regular schedule poses some challenges. Read More

Recently, LinkedIn announced the upcoming launch of curated channels and influencer blogs within their application about specific topics. In fact, over the past few years Linkedin has steadily increased their focus on content curation, and more broadly on content. Read More