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The Girl Scouts’ Disappointing New Business Model

Posted by jimmue under Direct Marketing
From http://businessmodelinstitute.com 4083 days ago

If you frequent the grocery store, you have probably noticed the variety of products labeled, Contains Real Girl Scout Cookies.” Everything from ice Read More

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The Surprising SodaStream Business Model

Posted by jimmue under Marketing
From http://businessmodelinstitute.com 4108 days ago

It is estimated that 50% of Americans consume at least one soda per day, totaling about 8.5 billion gallons. SodaStream (NASDAQ: SODA) has taken an interesting Read More