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Lawyers do it. Accountants do it. Most tradesman do it.

They all require a contract spelling out the details of a work agreement.

And so should you.

This post is aimed mainly at helping self-employed writers – by explaining the nuts and bolts of a freelance contracts. But it can also be a Read More

Do Copywriting Clients Want Writers Who Are Experts in Their Industry or a Jack of All Trades?

In this post, you'll learn how to make your content service more appealing to clients – by focusing your business on a niche sector.

(Not only that, but it will also improve your earning potential.) Read More

Do Copywriting Clients Want Writers Who Are Experts in Their Industry or a Jack of All Trades?

In this post, you'll find out how to make your content service more appealing to clients – by becoming a specialist in a particular field.

(Not only that, but it will also increase your earning pote Read More

It's a question that bugs many small business owners.

Why some blogs cast a spell over their readers. Yet nobody wants to know yours.

And you wonder why you ever even bother with your blog.

But there's a secret to keeping your readers glued to the page – a magnetic writing technique called Read More

There's so much more to running a successful copywriting business than simply having great commercial writing skills.

You also need to promote yourself like mad.

In this interview post with 6 leading UK copywriters, you'll discover how they market their services and attract better paying clie Read More

Why is it that so many businesses struggle to find their own unique selling proposition?

Yet, without one, customers have little or no reason to choose you over anyone else.

If you're looking for ideas to make your business stand out then check out these super simple actionable tips. Read More

Does your business website comes across as a thoughtless self-serving platform? Do you write for yourself or your readers?

Check out these common mistakes that selfish website owners make.

And make sure you take steps to avoid them. Read More

Doctors do it. Trendy marketing agencies do it. Lawyers are the worst culprits of all.

They all use their own special language.

They confuse us with acronyms, parochialisms and jargon.

So when does it make good business sense to use them? And when doesn't it? Read More