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Making generosity a part of your everyday business practices will make your business outshine the competition. And its one of the amazing things about generosity – the more you give, the more you get back in return. Read More

Seth Godin’s book “Purple Cow” was published in 2003. In that book, Godin pointed out that seeing cows was nothing new, boring in fact, but you’d notice a purple cow. His book encouraged marketers to think purple and be willing to stand out. Yet, 12 years later, I still don’t see a lot of purple co Read More

Personalisation is the secret sauce of successful email marketing programmes. Its all about using the information in your email database to give your subscribers what they really want!

Your subscribers all have a unique set of interests, experience and needs from your business – so don’t do them Read More

Your Twitter account is a great place to reach people interested in what your business has to offer. Here are some great ideas you can borrow to help promote your email list to your followers … Read More

When it comes to email lists, it really is true that size doesn’t matter! What really counts is engagement – subscribers that open your emails, click on your links, answer your questions & join in the conversation with you. Here are a few ideas to get you started connecting with your subscribers: Read More

It has always been my contention that it doesn’t matter how much traffic your blog gets, what matters most is what you do with that traffic. The key to making money with any blog lies in the quality of the traffic you attract. That’s it in a nutshell.
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The key to getting fans is to get your business “out there.” Where ever you are, you just have to start and here is a list of 30 strategies that get impressive results when you need to create fans from scratch. Read More

The New Year is only a few days away (YAY!) and its a great time now to take some time to set your intentions and plan for an amazing year ahead for your business.

Here are a few of my recommendations of really great tools & tips to help you come up with a plan for your year that works for your Read More

Ideas to help you motivate your self to be a productive & successful freelancer or work-at-home entrepreneur. Even on those days when you's rather just stay in bed. Read More

Your final welcome email is arguably the most important email you will ever send. This article has some tips on how to make the most of the opportunity it presents to engage your subscribers. Read More