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March 20 is the first day of spring. Have you changed out your store’s signs and displays yet? Seasonal retail marketing is a critical sales technique. There is just something about images of pumpkins in the fall, fireworks in the [...] Read More

Get out the red and pink hearts! Customers are expected to spend nearly $17 billion on chocolates, cards, flowers, gifts, clothing, jewelry, and more for Valentine’s Day. If your store is not planning to celebrate Valentine’s Day, you could be [...] Read More

Video marketing is one of the most engaging and dynamic techniques available to business marketers. In fact, more than 75% of Fortune 500 executives view online video at work. As such, companies are finding videos an effective tool for marketing [...] Read More

No matter how much we now rely on social media and viral marketing, a company website is still one of the most critical components for a business. Perhaps you are starting a new business venture and you need to build a site from scratch. Or maybe 2013 is your year to revamp your current website. Wh Read More

If you’re in retail, you probably find the week after Christmas and before the New Year the worst time of the year. Why? Because it’s the time that year-end inventory needs to take place. Before you get too stressed, let’s [...] Read More

The New Year is always a good time to reflect on the past and make plans for the future, especially in business. There are many small goals a business owner may make, including better time management or keeping the email [...] Read More

Every year brings new trends in business, marketing and finances. As a small business owner, it’s important you keep apprised of what consumers want from you with respect to marketing. Here are five marketing trends small business should pay attention to in 2013. Read More

Ho ho ho! Holiday shopping has officially begun. And it’s going to be a great season! In fact, the National Retail Federation (NFR) predicts that holiday sales this year will increase 4.1 percent to $586.1 billion this season. That’s just [...] Read More

Inventory is one of the top expenses for a small business and keeping that balance between overspending and overstocking is often tricky. You want to have what people want to buy the moment they walk in your store. Yet excess inventory can mean the difference between a profitable quarter and one th Read More

‘Tis the season for gift giving. When you’re making your list and checking it twice, don’t forget to include the people that support you the most during the year — your employees. Even if giving gifts is not your personal tradition, remember that simple tokens of appreciation go a long way in showi Read More