A blog should be at the heart of every business’ marketing strategy. In this post I’ll look at how you can go about writing one that achieves your brand goals, keeps people coming back to read more AND increases sales.
So what makes a great business blog?
Read More
These stories submitted by Marketingnerd will be featured BizSugar's homepage
The 5 traits of a great business blog


From http://www.marketingnerd.co.uk 3159 days ago
Taking back control of your online reputation


From http://www.marketingnerd.co.uk 3231 days ago
There have never been more ways for consumers to express their opinions and to be heard. They are also a trusted source of information for many potential customers who are searching for your products/ services.
Read More
How to get people to interact with a business on social media


From http://www.marketingnerd.co.uk 3356 days ago
Creating your social media profiles is the easiest part of any social media strategy. Getting people to actually engage with you via Twitter, Facebook, Google+ and alike is where the real hard work starts.
Read More
Your welcome email is your most important piece of customer marketing


From http://www.marketingnerd.co.uk 3378 days ago
Your welcome email must be much than just a simple hello or confirmation of the order. This is your customer’s first window in to your business and the product they have bought, so it has to be a good one. From how it looks, to what it says and what it asks them to do, it all needs planning.
Read More
6 types of link bait content you can create right now


From http://www.marketingnerd.co.uk 3517 days ago
We all know that Google uses links to rank websites for their search engine. However, knowing this, and being able to act on it are two completely different things altogether. What we want to know is how do we build these links?
Read More
Responding to a poor AdWords quality score


From http://www.marketingnerd.co.uk 3524 days ago
7 tips to follow if you find yourself in the unenviable position of finding one of your ads has been paused due to a poor quality score, or your quality score is dropping and you are paying more and more to maintain your average position.
Read More
Avoiding and combatting feature fatigue on your website


From http://www.marketingnerd.co.uk 3551 days ago
Feature fatigue occurs when a product has so many options and features that the user becomes overwhelmed and can’t face using them all. This can also be applied to your web copy, where there is so much content to read, and feature tables are so big site visitors can’t face reading it all. Here is h
Read More
7 ideas to treat your brand fans like a slice of fried gold


From http://www.marketingnerd.co.uk 3586 days ago
Keeping your brand fans happy should be right of the top of your thoughts, and ideally a specified aspect of your marketing plan with clear actions and goals. You should put in as much time and investment in cultivating them as you would planning a new sales promotion.
Read More
Can you describe what Yahoo! does in one sentence? (Any why thats a problem you need to avoid)


From http://www.marketingnerd.co.uk 3648 days ago
Can you describe what Yahoo! is in five or less words? Can you define what the company stands for? Businesses diversify their product range; it’s a logical step to maintain growth. However, for successful companies, the core product still remains easily identifiable and defines who they are.
Read More
5 reasons why sponsoring local events should be on every small business marketing plan


From http://www.marketingnerd.co.uk 3650 days ago
Whilst large international or national events are often too expensive for small businesses, there are hundreds of much smaller events that I would argue are as equally, if not more, effective as a marketing channel than their larger counterparts.
Read More
Subscribe
“Hi Martin, No, I just liked that she showed both sides to the story....”
“Phil Smith: Do you have a favorite directory at the moment?
All the...”
“Shawn: So how do practice division of labor, when you start out as a small...”
“Shawn: As a tea enthusiast I am glad to hear that January is National Hot...”
“Many small business owners know that the biggest problem may be that YOU...”