A blog should be at the heart of every business’ marketing strategy. In this post I’ll look at how you can go about writing one that achieves your brand goals, keeps people coming back to read more AND increases sales.
So what makes a great business blog?
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These stories submitted by Marketingnerd will be featured BizSugar's homepage
The 5 traits of a great business blog


From http://www.marketingnerd.co.uk 2464 days ago
Taking back control of your online reputation


From http://www.marketingnerd.co.uk 2536 days ago
There have never been more ways for consumers to express their opinions and to be heard. They are also a trusted source of information for many potential customers who are searching for your products/ services.
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How to get people to interact with a business on social media


From http://www.marketingnerd.co.uk 2661 days ago
Creating your social media profiles is the easiest part of any social media strategy. Getting people to actually engage with you via Twitter, Facebook, Google+ and alike is where the real hard work starts.
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Your welcome email is your most important piece of customer marketing


From http://www.marketingnerd.co.uk 2683 days ago
Your welcome email must be much than just a simple hello or confirmation of the order. This is your customer’s first window in to your business and the product they have bought, so it has to be a good one. From how it looks, to what it says and what it asks them to do, it all needs planning.
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6 types of link bait content you can create right now


From http://www.marketingnerd.co.uk 2822 days ago
We all know that Google uses links to rank websites for their search engine. However, knowing this, and being able to act on it are two completely different things altogether. What we want to know is how do we build these links?
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Responding to a poor AdWords quality score


From http://www.marketingnerd.co.uk 2829 days ago
7 tips to follow if you find yourself in the unenviable position of finding one of your ads has been paused due to a poor quality score, or your quality score is dropping and you are paying more and more to maintain your average position.
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Avoiding and combatting feature fatigue on your website


From http://www.marketingnerd.co.uk 2856 days ago
Feature fatigue occurs when a product has so many options and features that the user becomes overwhelmed and can’t face using them all. This can also be applied to your web copy, where there is so much content to read, and feature tables are so big site visitors can’t face reading it all. Here is h
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7 ideas to treat your brand fans like a slice of fried gold


From http://www.marketingnerd.co.uk 2891 days ago
Keeping your brand fans happy should be right of the top of your thoughts, and ideally a specified aspect of your marketing plan with clear actions and goals. You should put in as much time and investment in cultivating them as you would planning a new sales promotion.
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Can you describe what Yahoo! does in one sentence? (Any why thats a problem you need to avoid)


From http://www.marketingnerd.co.uk 2953 days ago
Can you describe what Yahoo! is in five or less words? Can you define what the company stands for? Businesses diversify their product range; it’s a logical step to maintain growth. However, for successful companies, the core product still remains easily identifiable and defines who they are.
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5 reasons why sponsoring local events should be on every small business marketing plan


From http://www.marketingnerd.co.uk 2955 days ago
Whilst large international or national events are often too expensive for small businesses, there are hundreds of much smaller events that I would argue are as equally, if not more, effective as a marketing channel than their larger counterparts.
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