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Customer feedback is the most valuable information your business can collect. It tells you what your customers like and don’t like, who your best customers are, and where you are failing. It’s also a great predictor of future success.

The real value of customer feedback lies in what you do with Read More

Content marketing can be a challenge to master. The Internet – and people’s interest in what’s on the Internet – is constantly changing, and if your content marketing strategy is not keeping up with the change, your content will be left in the dust.

If you’re not sure why your content seems to b Read More

While you may have every intention of taking customer feedback and using it to shape how your business operates in the future, that’s a lot easier said than done. While customer surveys can give you data and feedback on every aspect of your business, from your products and sales process to your web Read More

Think your business is leaving your customers satisfied? Does your customer service accurately represent your brand? Are your interactions consistent across platforms and stages? Increased customer satisfaction means increased revenue. Your answers to these questions could determine the amount of s Read More

Net Promoter Score (or NPS) is a simple and accurate method for gauging customer loyalty.NPS came about in 1993, when a research team led by Fred Reichheld sent out 20 different surveys to customers across different industries, then cross-referenced the results with purchase and referral behavior. Read More

Sometimes it’s a struggle for brands to walk that fine line between personal/friendly and creepy/weird.

It’s really hard to strike the right balance when it comes to achieving a memorable tone of voice. Read More

These days, it seems like we’re in meetings more than actually getting any work done. Meetings can be a time suck if you let them. It takes effort -- and tips like these -- to get meetings back on track and more productive. Read More

Your website is the biggest marketing tool in your arsenal. Don’t you want the right infrastructure in place that will allow you to leverage your Read More

If you’re an event planner, either by trade or by hobby, you know there are numerous details to account for. Whether it’s a small event like a birthday party for a tween, or a large scale business conference with thousands of attendees, it’s all in the details. It’s easy to keep track of things on Read More

It can be frustrating when you, as the business owner, want to adopt new software that will help your team grow and be more productive, but you hit a wall in actually getting them excited about using it.

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