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Shane Gibson provides some awesome insight into the fear of selling, sales as a life skill, and getting comfortable with the sales process. Read More

Is marketing EQ becoming more important than IQ? If building a successful brand depends on creating an emotional connection with your target audience, is your level of emotional intelligence as a marketer becoming as important as your ability to implement marketing tactics? As social media and online marketing continue to provide infinite acces Read More

Every small business, product, service or brand goes through the process of building and maintaining trust with customers, a target audience or wider stakeholder group. Essentially, an organization's behavior in a number of different areas acts as a “trust filter” - positive actions let trust flow through while negative actions block trust. Read More

New Marketing should prompt small business to re-think the way they reach their target markets. Read More

In order to retain the attention of prospects and clients visiting your small business website, the content you present needs to be organized, easy to read and search engine compatible. Writing for the web is different - Web users have limited attention spans, tending to scan pages for specific information rather than reading all content. Read More