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Back in 2009 HubSpot reported that websites that invest in business blogging earn 55% more visitors than websites that don’t have a blog (in addition to 97% more inbound links and 434% more indexed pages). I can only imagine that those numbers remain true, if not better, in today’s online market. Read More

What SEO clients need to understand about SEO is that it’s a process. It takes time to begin to see the results of your efforts. However, if after six months of SEO work you still don’t see any kind of improvement, it could be because you are making common mistakes that are limiting the amount of . Read More

Many B2B websites have a short list of “money” keywords they want to do well for organically. These keywords are usually considered to be the most valuable to their business; the most potential profit, the most possible traffic, the “big” player industry keywords and so forth. Read More

While content has always been a part of an SEO campaign in one way or another, it now plays an increasingly important role. Content is what gets ranked in the search engines and shared in order to help generate natural inbound links back to a website. Read More

A few months ago I had the opportunity to purchase the domain of another SEO company that had gone out of business. The asking price for that domain (and company trademark) was fairly substantial so I wanted to be certain that spending that much money on a site would be worthwhile and a good ... Read More

As an SEO campaign moves along, it’s important to monitor the success of the campaign. It’s true that SEO is a long term strategy and that success won’t come over night, but as the campaign progresses you should be able to see small (but significant) gains along the way. Read More

Recently I had the chance to interview global SEM and social media expert Bill Hunt. Bill is currently the President of Back Azimuth Consulting and writes a blog on search and social media marketing at whunt.com. Read More

The SEO rules are always changing. The search engines are constantly changing their algorithms. “Experts” are claiming that SEO is dead. It’s no wonder why many website owners are wondering, “why should we even bother?” Well, here’s why: SEO, done properly, still works! Read More

Content, content, content—it’s an oft-repeated mantra in SEO these days and for good reason. Numerous studies have shown that the companies that produce more content (especially blog posts) get much more organic traffic than those that don’t. Even going from one to two blog posts a week can have a Read More

When creating a web page, whether it be a product or service page or an informational blog post, it’s important to keep in mind the behavior of web users. People browsing the web are looking for information quickly. Read More