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Is marketing becoming more science than art? "It’s partly about the creative, for sure, but it’s also (and arguably mostly) about campaign optimization and automation made possible by a plethora of marketing software, which are now as much a part of the modern CMOs arsenal of tools as all of the “c Read More

When you promote your content online, the associated feature image can potentially influence the viewer’s decision to click on the promo (or not) in a matter of seconds! So with such a pivotal role to play in the success of a blog post, how (and where) does one find the perfect image? Read on! Read More

Using numbers and statistics in headlines is a proven method of boosting clicks, but when they're used in reference to “phenomenal” earnings or some kind of other achievement intended to impress, they actually sound more like clickbait than a genuine attempt to help others. Here's why:

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When it comes to looking for work or hunting for fresh talent, some people use social media more effectively than others. Here are some tips (and examples!) from the HR leads at Outbrain, ironSource,SundaySky & Payoneer on how to use social media effectively both for recruiting and for job hunting. Read More

If you’re lucky enough to be appointed as the technical lead at a startup, it could be an amazing, life-changing experience, but one that’s almost certain to include LOTS of challenges. Here are some great tips from 13 experienced startup CTOs to help point you in the right direction. Read More

Cloud services are reliable and easy to use, but instead of having full control over your data, it sits on external data centers and is potentially accessible to anyone with a valid username and password, so if you're not taking precautions to protect it, you could be in for a major “datastrophy”. Read More

12 marketers from very cool startups talk about their biggest marketing challenges and share their favorite tips and tools. The startups featured are at various stages of growth (some just starting out, others already huge), including ironSource, PlayBuzz, Payoneer, Tapingo, Yallo & more. Read More

China represents a huge market for many startups, but doing business there is very different than it is elsewhere in the world so you really need to know what you're doing in order to get off to a good start. This post by ironSource CEO Tomer Bar-Zeev is full of great tips on how to do exactly that Read More

[Guest Post by Product expert Roy Klieger]: A seasoned Product man, I’m now a big fan of simple solutions combined with even simpler features. But how do we know what our users really want and if our assumptions even makes sense? Well, that’s exactly why smart people introduced the MVP methodology. Read More

Why is China so interested in Israel's hi-tech scene? Here's a great collection of insights from Carmel Ventures' General Partner Ori Bendori Read More