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Ready to tap into affiliate marketing, but don't know how to choose the platform that would be most suitable for your affiliate program? This post will help. Read More
To be effective at managing an affiliate program, you must have your affiliate communication nailed down. A solid strategic plan is a must-have. Whether you have one already or not, this guide will equip you with everything you need. Read More
On this year's International Women's Day, I am excited to bring you a super compilation of interviews celebrating women in affiliate marketing. They are destined to inspire you...

And to all ladies, who are reading this, Happy Women's Day!! Read More
Everyone wants to sell more. In this post we dive into content-related conversion optimization advice, covering 5 low(er)-hanging fruit that you should be picking... or, rather, "leveraging". Serious actionable knowledge ahead... Read More
Affiliate recruitment should take the majority of the time spent on managing your affiliate program. This post covers 5 things that may impede the effectiveness of your affiliate recruitment efforts, giving you ideas on what to do, and how to do it right. Read More
"The Complete Guide to Content Monetization Platforms" dives into:

* What these are
* How they work
* Benefits of using them
* FTC disclosures
* Key players (to consider)

This is a truly everything-you-need-to-know type of post (on this specific topic). Read More
Long ago, Fiverr was one of the (better known) pioners in the space of freelance marketplaces. Then, Upwork bit a piece of their pie. Now, there is a plethora of such websites. This list highlights ten that are worth considering. Read More
OPMs are frequently juxtaposed with in-house-based affiliate program managers, and rightly so. The core function of both is the same (that of supporting the health and development of an affiliate program); and the core responsibilities of both are also the same: (i) affiliate identification and rec Read More
Influencer marketing is hot; but not everyone has the budget for it. When it comes to small businesses, specifically, the option to consider is advocacy marketing - or leveraging the enthusiasm and loyalty of satisfied customers. Read More
Autopilot mode is not the solution for the affiliate program.

(a) Build one-on-one relationships with affiliates,
(b) Understand that money is not always the answer,
(c) Test,
(d) Segment your affiliates,
(e) Set concrete KPIs and track them constantly. Read More
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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!