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If you work in marketing, it’s likely that you’ve heard the saying content is king and distribution is queen. Making sure that the content you put out is resonating with potential clients and helping with the conversion process is critical to good content strategy. Read More

UGC, or user-generated content, is the content produced by a brand’s customers. Brands nowadays are even collaborating with influencers to generate high-authority user-generated content. Read More

If you work in content marketing or inbound marketing, you’re probably producing content for clients in a range of industries that don’t understand what makes content work. Read More

Target audience analysis is an integral part of any marketing strategy. The only way to know what you should talk about in any marketing campaign is to know who you are talking to and what they want to know. Read More

Are you familiar with the interactive content? Or if you’re a copywriter, do you have an idea on how to develop interactive content that moves beyond button clicks and form fills? Read More

There’s so much written about digital marketing tactics that it’s hard to know where to start. It’s especially true if you are a small business owner without a marketing department or a lot of digital experience. Read More

When you think about all the work you do for your blog, don’t you ever feel a sense of being overwhelmed? Blogging takes a ton of your time and effort, so sooner or later, you’re likely to burn out. Read More

Blogging today is a lot different than it was ten years ago. If you’re trying to build a successful blog or if you want to use your blog to help build your business, then you have to think of it as a business. Read More

The influx of content online is incredible; over 2 million blog posts are published every day. The prevailing feeling is that many B2B companies are just going through the motions of content creation, without fully understanding what they actually do or why they do it. Read More

The business world is changing at a great pace. It’s not easy to promote your business products or services to reach out to a wider audience without executing a marketing plan. Google the term “marketing strategy” and you’ll get more than 12 million results that have been updated approx 24 hours. Read More