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It’s an easy mistake to make.
Especially when you’ve got some of the biggest brands in the world doing it, too.
But get this one RIGHT and your marketing will get a lot more traction. Read More

What We're Doing, What's Working and What's Not.

Created from survey data collected from nearly 1,200 respondents during June 2012. A full length research report is also available. Read More

It's Carnival time again. Today we bring you 12 perspectives (12 different posts) on the topic of using your quirks, oddities and flaws to create a stronger brand and differentiate yourself from the competition. Read More

Ever wondered how your marketing efforts compare to those of your peers, or how other solo folks market themselves (and what works for them), then here’s your chance to get answers! Read More

Read and/or listen to the interview with the author of the new book, "The Power of Unpopular." Two chances to win a free copy when you comment. Read More

Or, “How Giving Away an Award Grew My Site Traffic by 60% in Three Months" Take a look at site traffic before and after; as well as mailing list size before and after. I include the entire 3-phase marketing plan with this post. Read More

Getting folks to talk about your product or service isn’t something you can force. People will talk about things that are remarkably good, and shun things that are remarkably bad (if you’re lucky. If you’re remarkably bad, they might also tell everyone they know).
So how would you go about creatin Read More

We may not have called it “edutainment” when we were huddled around the prehistoric campfire re-enacting the last mastodon hunt, but that’s exactly what it was. We were teaching (and learning) valuable life lessons. As a marketer, you can build a brand easier if you seek to educate. Here are 9 vide Read More

Here's a great example of how one small business (Squeeze In from Reno, NV) uses social media to build their brand effectively. Afterward, we’ll look at four unique social media tactics you can use to extend your brand. Read More

Does your small business walk the talk? Brand values are your company’s core values as represented by your branding (and vice versa). These values should build an emotional connection with prospects and customers, and many experts tell us that consumers now look specifically for brands whose values Read More