The internet is awash these days in social media specifics. It’s a little bit like someone telling you about a new city by describing the cracks in the sidewalk outside his door–you just don’t get the whole picture. To use
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These stories submitted by Wreichard will be featured BizSugar's homepage
Are you missing the social forest?
Posted by wreichard under Social MediaFrom http://marcana.com 4817 days ago
Empathy: A Business Issue? (Review)
Posted by wreichard under ManagementFrom http://marcana.com 4845 days ago
A look at The Empathic Civilization by Jeremy Rifkin and how it can be applied to business. Rifkin argues that technology enables greater communication and thus greater empathy, but technology also drains resources faster than it replaces them. An interesting challenge for a species he convincingly
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Are you mud in the social media waters?
Posted by wreichard under Social MediaFrom http://marcana.com 4880 days ago
Social networks often claim to have altruistic motives (e.g., Facebook’s more connected world) or they claim not to be social networks at all (as in the case of twitter). These claims at best lead to a convenient ambiguity and in any
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Are You a Social Media Dog-Robber?
Posted by wreichard under Social MediaFrom http://marcana.com 4901 days ago
Lots of people these days say they have the answers. They wrap things up into nice charts with color-coded sections and give you easy-to-follow lists of steps. Social media is still a new world, though, one that rarely holds steady from one day to the next.
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Review: “The Mesh,” by Lisa Gansky
Posted by wreichard under MarketingFrom http://marcana.com 4916 days ago
The Mesh is a powerful new metaphor for businesses that tap into resources creatively using technology.
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Spread Your Social Capital
Posted by wreichard under Social MediaFrom http://marcana.com 4922 days ago
The notion of scarcity is the primary obstacle in a recession, and at the same time, its antidote, sharing of capital, is social media’s primary strength and modus operandi. Put simply, the way up is from here.
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You Can–Must–Make Time for Social Media
Posted by wreichard under Social MediaFrom http://marcana.com 5025 days ago
Lack of time for social media is a challenge we hear almost as much as fear of social media, which we talked about last week. Budgeting time for new media is one of the biggest challenges an organization or a
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