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If you are branding or rebranding your company, then you can use the following tips to better connect with your target customer. Read More

Follow these steps to track your workflow and identify where you’re wasting time, what you can do about it, and how to improve your productivity. Read More

Brands repeatedly invest in content creation for the sole purpose of SEO. This sometimes-myopic approach fails to generate journalistic content that can supercharge a company’s customer retention, reputation management, PR, and brand tone. Sure, great content can drive great SEO, but it can do so m Read More

Is traditional PR dead? For decades, public relations success was measured by your ability to pitch a reporter and secure earned media coverage on the TV, radio or in newspapers and magazines. Today, we read most of our news online through news websites, apps, and our social media feeds. Social medi Read More

In order to compete with the big players, small businesses need to be tactical. Here are some of the specific things you should be trying out. Read More

Public relations, combined with marketing, makes an excellent addition to your strategy for growth. Here's why it's an essential component for your brand. Read More